Petaling Jaya, Selangor, Malaysia
Over 20 years of MNC experiences, exposed to FMCG and Automotive Industries, capable of market entry, business development, import & export, sales and distribution, client, people, product, as well as project managements. Malaysia as the home ground and familiar with most of Asia Pacific markets (experienced in handling clienteles from ASEAN, East Asia, South Asia and the Pacific) with fast adaptation into the diverse and dynamic environments. I’m a matured Chinese male professional, with entrepreneurial approach, capable of building sustainable business partnership via methodical and analytical skills, and thus building of trust, delivering of value and meeting of commitment. Other traits include highly adaptable character in accepting challenges, critical thinking, various soft skills and multilingual.
A the leader for a small team of 14 employees, my role is to define the best strategies in the most challenging environment to pursue for the business goals and achieve the desired profitability. We have managed to turnaround the profitability of business at a reduced volume with right products strategies, sales approaches, and marketing campaigns. In this function, a strong and bold leadership and determination is the key for success. I proudly claim to be people oriented leader, managed a portfolio of >300 dealerships and established trust with most of major customers and my entire team.
Successful market entry and business development in Asia Pacific region. I covered most of Asian countries until the Pacific islands, business growth >300% in less than 6 years. I conducted market entry study, identified business opportunity, prepared for strategies and business plan, searched, appointed & groomed distributors and managed to maximise the revenue within the set timelines. Ultimately achieved the budgeted P&L with positive EBIT and ROS. I am the award winner for few continuous years as the Most Improved Market from Continental Truck Tyres APAC region.
Pioneer in the company and helped building the business at its early stage. I started as a junior graduate but ended as Country Manager in 14 years. I managed the overall business strategy, operations (as hypermarket supplier), as well as responsible for business development (corporate premium and gift solutions), ultimately responsible for overall P&L of the company. I participated throughout the transformation & diversification of its business and achieve the desired goals. I managed the entire team of 20 employees in the company.