Dubai, United Arab Emirates
Experienced marketer with a demonstrated history of working in the consumer goods, skin care and pharmaceutical industry. Building Brand love with heart and passion!
Responsible for on-time-in-full delivery of regional communication 360 campaign for emerging markets. Emerging markets (EM) is one of the fastest growing and dynamic regions in Beiersdorf. Our markets extend from India, South East Asia, South Asia and Australia/ New Zealand to Latin America, the Middle East, Africa, Russia / CIS and Turkey.
Responsible for NIVEA MEN FACE * Achievements ✅ +1.3 pts Market Share of NIVEA MEN Cleansing in 2020 ✅ +6.0 pts Market Share of TOTAL NIVEA MEN Face in 2021 ✅ +40.5% NS growth which make 3rd biggest ASEAN market in 2021
Responsible for Unilever skin care product, POND’s - Launched POND’S Tone Up Cream by adapting from TH to local requirements - Launched POND’S White Beauty Facial Foam in sachet to drive penetration in rural - Led POND’S online beauty and skin advisor Chatbot campaign on Facebook for in-time message delivery to consumers by recruiting online BA - Developing local brand strategy from global brand plan and mission to get alignment with Myanmar market by 6P analysis and JTBD for each year - Development and execution of brand activities such as TVC (Adaptation of global TVC or Local TVC production, radio, print ads, OOH, billboard and digital campaign in social media (Facebook, IG, YouTube, programmatic) • Training and development ✅ Complete the Unilever Marketing Foundation which contains 3 sections (Total 12 Days) , Learn how to develop the brand , innovation, consumer insight and Unilever’s sustainable living plan and purpose and get acknowledgement from Keith Weed (Chief Marketing and Communication Officer of Unilever)
• Responsible for DKSH Own Brand’s Malaysia nutritional supplement products (BiO-LiFE)
Responsible for DKSH's Own Brand products - Betex , Voltex , Lensen , Hiruseries (scar care products)