London Area, United Kingdom
I build GTM systems that help B2B teams scale without the chaos. My work sits at the intersection of outbound, product thinking, and technical execution. I design and ship the actual infrastructure behind growth, not just the strategy. Now a GTM Engineer at Apollo.io. Comfortable across enrichment APIs, CRM workflows, AI tooling, triggers, and sequencing. Always building. Always focused on what works.
Founding GTME supporting B2B with outbound strategy, automation, and scalable GTM systems. Focused on building repeatable flows that generate pipeline, improve efficiency, and drive growth.
Promoted to AE after consistently outperforming as an SDR. Closed net-new deals across Yotpo’s product suite, while continuing to build and optimise outbound systems to support pipeline growth.
Outbound SDR focused on building pipeline for Yotpo’s retention platform. 🧠 Built automated sequences and lead scoring flows that outperformed manual efforts, reduced admin time, and consistently booked qualified meetings. Key highlights: • Broke internal records for cold outbound booking rate • Built internal prospecting systems still used by the team • Regularly exceeded quota • Promoted to AE in 18 months • Booked the highest number of meetings for event-based campaigns company-wide
Founding operator responsible for building the outbound systems, automation stack, and internal delivery processes that supported OB’s early growth. 🧠 Led development of: • Self-hosted automation infrastructure. • Scalable lead enrichment and scoring workflows. • SOPs and systems used to train new delivery team 🚀 Key outcomes: • Delivered first client campaigns from scratch • Built internal tooling still in use post-departure • Supported client acquisition and onboarding through performance-led systems
Successfully booked and managed studio sessions with over 100 independent artists, generating £50,000 in revenue. Mixed and mastered songs for singles and albums, ensuring they met all requirements. Mentored and guided over 10 young artists, helping them develop their skills as producers and engineers. Build and maintain a clean and safe environment via exceptional services. Assisted 5 independent filmmakers with sound design, contributing to award-winning films screened worldwide.
Successfully negotiated long-term booking prices for loyal customers, resulting in a 10% increase in repeat business. Greeted an average of 100 customers per day with a smile and professional demeanour. Managed team of 10 office assistants to provide administrative support for after-school clubs, increasing efficiency by 20%. Worked with local authority (social services) to ensure seamless activities by coordinating one-to-one music therapy sessions. Performed the opening and locking up of the building, while also taking bookings for buildings facilities.