Durham, North Carolina, United States
As a Principal Platform Consultant at Yext, I leverage my expertise in marketing, management, and strategic brand consulting to help businesses optimize their online presence and customer engagement. With a Bachelor's degree from the McIntire School of Commerce and a minor in Sociology from the University of Virginia, I have a strong foundation in understanding consumer behavior and market trends. In addition to my role at Yext, I am also an Assistant Boys Varsity Basketball Coach at Durham Academy, where I apply my leadership and teamwork skills to mentor and guide young athletes. I am passionate about creating positive impacts in both my professional and personal life, and I strive to continuously learn and grow as a consultant and a coach. Feel free to check me out at https://khari-j-williams.lovable.app/
Student for a year-long course at the University of Virginia that begins the summer prior to your 4th/senior year and culminates with a national competition in the summer after graduation. Admission into the course is done by application, interview, and selection by class from the year prior. Served on the Media Committee and as Recruitment Chair. Responsibilities and Achievements: - Built an integrated marketing campaign for Ocean Spray - Strategized campaign with objectives to increase household penetration by 0.5% - Increased brand equity by 7% on the Millard Brown scale - Targeted a consumer market of 10M ages 24-34 based on Simmons data - Designed creatives for social and digital media platforms - Competed against 150+ universities, won 2nd place nationally - Created models and formulas to determine campaign’s return on investment and overall outreach - Created and executed recruitment strategy to determine the group of students that would be selected for next year’s class