Zarak Khan

Behavioral Science, Strategy, and Design

United States

About

Zarak Khan is a behavioral scientist with experience generating and applying insights to organizational strategy, innovation infrastructure, product design, and public policy. Cited by McKinsey & Company as an "expert forging the future" of behavioral science, he divides his time across industry, academia, and philanthropy. Zarak is the Director of Behavioral Science at Edward Jones. He is also a Behavioral Science Fellow at the University of Pennsylvania, where he chairs the advisory board and teaches applied behavioral science consulting to graduate students. Zarak serves on the board of Bescy, a non-profit community of over twenty thousand practitioners and researchers interested in the ethical application of behavioral science around the globe. He graduated from Duke University's Sanford School with a Master of Public Policy degree.

Experience

  • Edward Jones (6 yrs 7 mos)
    • Director of Behavioral Science
      2025 - Present · 1 yr 7 mos

    • Senior Manager
      2022 - 2025 · 3 yrs

    • Senior Strategy Consultant
      2020 - 2022 · 2 yrs

  • University of Pennsylvania (6 yrs 7 mos)
    • Advisory Board Chair
      2026 - Present · 7 mos

    • Fellow, Behavioral Science
      2020 - Present · 6 yrs 7 mos

      Fellow, Behavioral Science on faculty in the Master of Behavioral and Decision Sciences Program at the University of Pennsylvania, teaching Behavioral Science Consulting.

  • Bescy (12 yrs 7 mos)
    • Board Member
      2018 - Present · 8 yrs 7 mos

    • Chairperson of the Board
      2022 - 2026 · 4 yrs

    • President
      2015 - 2018 · 3 yrs

  • Senior Behavioral Researcher at Duke University
    2020 - 2025 · 5 yrs

    Leading initiatives with financial services organizations, governments, startups, and nonprofits to solve financial challenges of low-income households. This means: more savings, less bad debt, better cashflow, and more earnings.

  • Behavioral Innovation Director at Maritz
    2018 - 2020 · 2 yrs

    As the Behavioral Innovation Director for Maritz, Mr. Khan directly supported the Chief Behavioral Officer to drive innovation within each of Maritz’ business solutions, ensuring that they are designed to leverage a deep understanding of human behavior and modern market trends. The central innovation lead for all of Maritz, Mr. Khan served as the subject matter expert in a wide range of business-to-business and consumer behavior trends, and helped identify experiments that produce the insights, partnerships, and processes to design for human behavior in our rapidly evolving marketplace.