Ho Chi Minh City, Vietnam
Marketer with 3+ years of experience building high-performing campaigns. Skilled in both copywriting and strategy, I have a proven track record of growing brands. Passionate about leveraging marketing to make a positive impact on businesses and consumers.
love LCV's environment, love LCV's people, love LCV's products, do professional work to spread LCV to more people, thereby earning money to study LCV hahaaaa
I had the privilege of teaching chess and assisting in English language teaching at a Steiner-based summer camp in Lam Dong. It was a rewarding experience that sparked a new passion for education. I also dedicated time to IELTS preparation, Vietnamese language studies, and personal creative projects. This period of self-discovery has inspired me to pursue education and contribute to the development of young minds.
- Developed content strategy and managed the entire social media ecosystem of GHTK. - Held primary responsibility for content with IMC campaigns: from planning to execution and implementation. - Produced: video scripts, long & short form video content, social media posts, PR articles with high-quality standards. - Partnered closely with cross-functional teams (Tech, CS, Growth, Sales, Agencies team) to boost brand visibility, app engagement and foster customer loyalty. - Enhanced app UI/UX, improving user satisfaction and reducing churn. - Provided training and guidance to interns.
TOP 3 Vietnamese news, focuses on education, business, travel, environment and especially charity. (Follow University Internship Program) - Wrote and delivered high-quality articles under very tight deadlines & high-stress situations. - Disseminated news content through website and social media for better engagement with audiences. - Attended press launches, meetings, conferences to catch up with Vietnam's Current Economic Situation and the world. Achievement: - Published 23 articles, with 4 prominent articles featured on the front page. Learning point: Research Analytics; Visual Thinking; Carefully & Meticulously, Interviewing skill
TOP 1 Vietnamese Educational Channel - Managed the actors, singers participating in the performances of Hoa Ca Proiect - a school music program to celebrate the New year - Tet holiday. - Created content & social media campaigns (Facebook) for Hoa Ca project to let more people know about the program. - Prepared a variety of different written communications, reports and documents to ensure smooth operations. Learning point: Strategy Planning for the campaign on the Social Media platforms.