Greater Minneapolis-St. Paul Area
I’m a product & transformation leader building modern digital capabilities, high-performing teams, & customer-centric solutions that create durable enterprise value. Currently at Southern Glazer’s Wine & Spirits—a $25B distribution leader—I am leading a multi-year digital transformation across B2B commerce, AI-enabled sales capabilities, customer support, & platform modernization while evolving the organization toward a product-led operating model. My leadership philosophy blends strategic clarity, operating discipline, & genuine care for people. World-class product organizations require inclusive cultures, measurable outcomes, disciplined prioritization, & iterative learning. I operate at the intersection of product, data, technology, commercial strategy, & change leadership in complex environments where transformation demands both innovation and operational excellence. Modernizing the Talent & Operating Model • Leading a 300+ product & engineering organization, implementing modern job leveling, hiring profiles, and role expectations—upgrading talent density and creating a foundation for scale, accountability, & clarity across product & engineering disciplines. Commerce and Customer Value Creation • Growing a $4B eCommerce channel YoY despite challenging macro climate by reallocating investment to high-leverage funnel, performance and platform modernization work—strengthening digital adoption, customer loyalty, & revenue incrementally. Operational Efficiency & Experience Quality • Reducing manual contact center issue handling by nearly 50% via agentic workflows & self-service capabilities—freeing operational capacity, accelerating resolution time, & improving the CX at scale. Enterprise Capability Building (AI & Enablement) • Aligning to shifting sales enablement from legacy applications to AI-powered intelligence—establishing a capability to elevate consultative selling. Across these workstreams, value was delivered through: • Portfolio Thinking: allocating investment to growth, efficiency, and enablement horizons • Operating Model Shift: project → product → outcomes & customer value • Platform Modernization: decomposing monolith systems to scalable digital components • AI & Data Enablement: unlocking new decisioning and predictive capabilities • Customer & Sales Growth: deepening engagement, loyalty, and commercial adoption • Organizational Architecture: talent systems, leveling, operating cadence, and culture • Financial Rigor: revenue durability, efficiency, and return on digital investment
Leading digital product, engineering, and merchandising for our Commercial portfolio. Revolutionizing our customer, sales, service, and trade development experiences.
I'm leading product and digital merchansiding teams focused on advancing our ordering capabilities, delivering personalized and actionable insights, and enabling in store and digital merchandising experiences for our SGWS Sales Consultants and Customers. We are reimagining what a collaborative selling and buying experience can feel like while helping our brands shine.
SGWS, the 10th largest US private company and leader in its field, is embarking on a massive digital transformation. I lead the Product and Digital Operations teams for Proof Commerce. We're building innovative experiences to create new market opportunities and win customers' hearts and minds. We're hiring product, design, engineering, and data talent. DM for details.
Led the personalized Discovery experience for Target.com driving 20% of Digital revenue through high-performing recommendations and grocery experiences. Managed cross-geo team of 25 (directors, product managers) responsible for product strategy, roadmap, and goals for matrixed teams of 200 engineers and designers building Browse, Recommendations, Grocery, Registry, Deals, and Content Management Systems. - Achieved 3.5x sales lift over non-personalized experiences, gaining advocacy and approval for additional technology investment. - Increased on-platform monetization opportunity by 20% to baseline without impacting eCommerce click rate, conversion, or NPS. - Earned 10-point, 18% YoY improvement in annual team sentiment survey for meaningful career conversations. - Advocated for and achieved accelerated gender equity across company (reaching 50% within 4 years) by founding and championing Women in Product at Target, which improved hiring and retention practices. My role included: - Hiring, onboarding, and developing cross-geo, remote team of managers creating a culture of high performance, growth, and recognition. Recognized for human-centered leadership and coaching leaders well beyond boundaries of my team. - Defining company vision and strategy for personalization, the product roadmap across a matrixed product organization, and proposing process changes necessary to create fully dynamic AI-generated experiences. - Leading cross-functional teams by analyzing, prioritizing, and rationalizing how to integrate and deliver upon multiple company strategic initiatives to optimize results for all programs involved. Examples included on-platform monetization, legacy promotional strategies, and store-first loyalty messaging within core eCommerce shopping experiences. - Defining KPIs and setting goals for leading and lagging indicators that reflected collective strategies, extreme growth environment, and testable hypotheses.
Promoted to lead significant product transformations for customer profile, authentication, mobile wallet, post-purchase, self-service, subscriptions, and email communications. Scaled team from 3 to 9 product managers during rapid expansion of digital business ($1B to $7B annual sales growth, 2015 to 2019). - Reduced total phone service costs 60% ($200M) from 2018-2020 by launching a 0-1 self-service digital experience. - Exceeded identified guest rate goal by 45% (goal 20%, actual 33%) throughout 2 consecutive re-platform efforts. - Promoted 20% of team and retained 100% of team over 3 years through connected strategies, continuous development, and recognition. My role included: - Restructuring, hiring, onboarding, and developing cross-geo team of 9 product managers to successfully improve guests’ relationships with Target.com and create increased loyalty. - Defining company strategy, KPIs, and goals for customer identification and self-service post-purchase support, the product roadmaps to achieve across matrixed product organization, and the migration plans to bring disparate experiences together. - Leading cross-functional teams by identifying and motivating action towards shared goals and objectives, fostering team environments with high levels of recognition, and providing executive-level visibility to plans, progress, and results. - Creating a culture of innovation and risk-taking by partnering with Innovation team to train team and host pitch events that lobbied for investment in bold ideas. - Leveling up product talent by introducing and piloting a Product Fellowship program to create pathways for internal diverse and nontraditional candidates into product management careers; placing 50% of candidates into Product roles within 1 year and continuing as highly successful program (as of 2023).
Overhauled product strategy, roadmap, and build process for authentication and profile platform while transitioning from third-party capabilities into homegrown applications and APIs. Integrated new APIs across enterprise eCommerce stack and redesigned website experience to simplify log-in, session handling, and customer data capture. - Increased repeat orders 20% quarter over quarter by building a streamlined authentication system that eliminated social logins and improved repeat visit session handling, - Improved software quality and throughput by establishing inclusive communication and key milestone collaboration with remote offshore engineering teams, despite tumultuous transition from contractor engineers to full-time employees. - Nominated to represent department on Diversity Action Committee (DAC). Introduced and facilitated 100+ attendee storytelling series that built awareness and empathy for challenges facing racially diverse or disabled team members (program continues to thrive and deliver impact, as of 2023).
Pipeline Angels members serve as the friends and family round for women and non-binary femme social entrepreneurs who may not already have support at that critical stage.
Improved sales pipeline by identifying industry segments and focusing limited budget towards search engine optimization and case study selling tools. Doubled annual customer conference attendees in second year.