Jeddah, Makkah, Saudi Arabia
I am a Commercial Leader and Business Builder with 15+ years of experience driving revenue growth, market expansion, and profitability across logistics, trading, and technology-driven businesses in the GCC. Currently serving as Group Commercial Director, I am the founder and driving force behind two core business divisions—cross-border logistics and Pure Source Trading. I built both businesses from the ground up, leading everything from market entry and commercial strategy to client acquisition and operational scale-up. Today, I oversee diversified commercial operations spanning: • Cross-border logistics (air, sea & land freight across GCC) • IT infrastructure solutions and B2B technology trading • Hospitality supplies, including hotel guest amenities I bring end-to-end ownership of commercial performance, with a strong focus on P&L management, revenue acceleration, and margin optimization across multiple business lines. My core expertise includes: • Commercial strategy & full P&L ownership • Business building (0 → SAR 4M scale) • Cross-border logistics & supply chain solutions • IT infrastructure & B2B trading • Hospitality procurement & guest amenities supply • Strategic partnerships & key account management • Market expansion across KSA & GCC I specialize in turning ideas into scalable businesses—aligning strategy with execution to deliver measurable and sustainable growth.
🔹 Group Commercial Director Cross-Borders Logistics & Pure Source Trading | KSA Founded and built two business divisions from scratch, establishing cross-border logistics and trading operations into revenue-generating business units Lead end-to-end commercial strategy and P&L ownership across logistics and trading verticals, managing multi-million SAR revenue portfolios Scaled cross-border logistics operations across air, sea, and land freight, expanding footprint across KSA and GCC markets Drove revenue growth from 0 to SAR 3M through strategic client acquisition, pricing optimization, and market expansion initiatives Established and grew key B2B accounts across logistics, corporate, and hospitality sectors, securing long-term contracts and repeat business Built Pure Source Trading division, delivering IT infrastructure solutions and hotel guest amenities supply to corporate and hospitality clients Improved profit margins through cost optimization, vendor negotiations, and structured commercial frameworks Designed and implemented credit and pricing strategies, improving cash flow cycles and reducing financial strain on operations Identified and executed new revenue streams, diversifying business across logistics, IT solutions, and hospitality supply Built and led high-performing sales and commercial teams, driving performance, accountability, and growth across divisions
• Identify new business opportunities within 3PL & Contract Logistics through developing existing and new business accounts. • Generated leads and prospect customers. • Responsible to maintain an existing customer database through regular sales visits and undertake sales calls to win new business. • Manage RFQ’s, tenders and quotes for Logistics Business and achieve a high success rate in closing deals. • Manage New Business Development, Contract negotiation & maintenance of terms, Customer requirements, Cost & Profit, Quality Assurance, Performance measures & reports (KPI’s), Inventory & stock handling, where necessary. • Undertake sales presentations to customers and business communities to present the company and its products and services. • Collaborating with management on sales goals, planning, and forecasting • Coordinate the accounts and ensure quality of delivered services. • Maintain consistent contact with existing clients and partners. • Manage sales and partnership pipeline. • Analyze market and establish competitive advantages.