WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
-Collaborated with team to develop and execute full-funnel media plans, achieving measurable outcomes aligned with performance marketing goals. -Managed campaigns across key digital platforms using media management tools to maximize reach, engagement, and efficiency. -Led the execution of campaigns from start to finish, including budget management, pacing checks, timely reporting, and ongoing optimization to enhance results. -Built strong working relationships with media owners, agencies, and internal teams to ensure timely delivery and cohesive cross-channel strategies. -Identified performance gaps and proposed optimization solutions, including audience refinement, budget reallocation, and creative adjustments. -Compiled and presented regular performance reports tailored to client objectives, empowering data-informed decisions. -Managed end-to-end campaign financials, including media cost tracking, invoice validation, and liaising with finance for accurate billing and reconciliation.
- Managed new, ongoing, and ad hoc projects, driving collaboration across marketing, tech, creative, and production teams. - Established strategic partnerships under the P.Me pillar, onboarding a new brand and launching new SKUs for four existing brands. - Sourced potential brands for the Corporate Gifting Business pillar. - Conducted competitor analysis, market research, and SEO to identify product trends. - Supported product R&D and new product introductions. - Monitored daily sales in Salesforce, managed inventory counts, and ensured product replenishment.