Los Angeles, California, United States
I’m a Digital Director and Creative Strategist who specializes in turning big ideas into high-performing media ecosystems. Over the past 15 years, I’ve led cross-functional teams, built original video series, and scaled digital programs across YouTube, social, and the web. My work blends editorial storytelling, platform-native content, and deep analytics to turn complex concepts into content people actually watch, share, and act on. Where others see saturated feeds, I find the hidden narrative gaps. I bridge high-level creative vision with hands-on execution, shaping long-form YouTube videos, producing fast-paced social video and series, expanding newsletters, and designing distribution strategies that convert casual viewers into loyal fans. Across media organizations, nonprofits, and brands, my focus is always the same: driving clear, measurable growth through world-building and storytelling, without ever sacrificing creative taste or editorial standards. Track Record & Impact: 100M+ Organic Video Views (generated with $0 ad spend) 200K+ New Subscribers & Followers across platforms Sustained performance gains in watch time, CTR, and audience retention Core Capabilities: Executive & Creative Leadership: Cross-functional team management, pod leadership, budget oversight, and workflow scaling Content & Channel Strategy: YouTube long-form programming, short-form video (Reels/TikTok/Shorts), multi-platform distribution, and newsletter integration Creative Direction & World-Building: Series development, script packaging, hook optimization, and retention-focused video editing Data & Growth Strategy: Audience analytics, packaging A/B testing, SEO/CMS workflows, and funnel conversion
Lead digital strategy across YouTube, social, web, SEO, and newsletters. Manage video production, distribution, analytics, and audience growth in collaboration with editorial and design teams. Achievements: • Built cross-platform video programs generating 100M+ organic views and 200K+ followers/subscribers • Developed YouTube strategy delivering 13.1M views, 48.3M impressions, 180K watch hours, and 6.53% CTR • Produced multiple mid-length explainers exceeding 2M views and high retention benchmarks • Designed production workflows (intake → scripting → editorial review → edit → packaging → analytics) • Collaborated with reporters and editors on sensitive coverage and investigative explainers • Optimized CMS, SEO, newsletters, and automation (Zapier) to improve distribution and conversions Manage cross-functional team including video editor, content creator, and scriptwriter producing high-impact, social-first multimedia content across TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts. Build strategic partnerships with progressive media outlets, advocacy organizations, influencers, and activists to expand reach and deepen community engagement. Oversee data-driven optimization using Google Analytics, Meta Insights, Buffer, and SEO tools to track performance and inform strategy pivots. Monitor breaking news and emerging trends to ensure timely, responsive content that aligns with progressive media coverage and audience interests. Integrate digital content with advocacy and fundraising efforts, collaborating cross-departmentally to strengthen donor engagement and mission alignment.
Key accomplishments include: ● Created and produced a podcast with over 530k total organic downloads without an allocated budget. ● Increased Instagram following by 1000% from 40k to 810k followers under my leadership. ● Produced a series of viral videos highlighting the stories of young people of color amassing over 5 million views and sparking meaningful conversations around Palestine/Israel. ● Rebranded our social media identity to increase content engagement and brand awareness. ● Expanded and managed a social media team of copywriters, designers, video editors, and content creators. ● Introduced an efficient project management workflow that resulted in an increase in content production by 58%.
HubSpot, Instagram and +9 skills