Milwaukee, Wisconsin, United States
Strategic and results-driven marketing leader with a passion for end-to-end marketing, from brand development to performance optimization. I blend creativity, data insights, and cross-functional collaboration to build customer-first experiences and scalable strategies that drive measurable business impact.
- Managed ARI Digital Marketing Team – consisting of eleven Senior & Junior Account Managers, SEM Managers, Graphic Designers, and Copywriters - Strategized & executed digital campaigns for ~30 enterprise & dealer-level clients - Ensured the team executed monthly deliverables that produce high ROI for clients - Trained Digital Marketing team & cross-functional teams on digital marketing best practices, online tools, and new industry developments, while sharing client success stories from online campaigns
- Mentored Digital Marketing Account Managers in addition to managing ~50 clients receiving monthly deliverables (including content/SEO services, AdWords & Facebook advertising, email marketing campaigns & link-building) - Assisted in product road-mapping and feature gap discussions with product development team and executives - Created & implemented a diversified digital go-to-market strategy for a new SaaS Acquisition Venture for ARI Corporate - Developed and presented external webinars as a digital marketing subject matter expert to drive leads for the company - Increased billable hours and reoccurring revenue by demonstrating ROI to clients, and assisted internal sales, retention & business development teams in closing new clients and upsell opportunities
- Managed and executed digital marketing services (including content/SEO services, AdWords & Facebook advertising, email marketing campaigns & link-building) for ~50 B2B and B2C clients monthly - Collaborated with clients to develop short-term and long-term strategies to meet in-store & online goals - Created team kickoff presentation and supporting collateral to streamline new client launches among Account Managers - Trained new Account Managers on local SEO best practices & client relationship building – including how to demonstrate online success & ROI to small business owners - Google Analytics, Google Ads, Google Search Console, Facebook Advertising, LinkedIn Advertising, Wordpress, Magento, MailChimp/Constant Contact, Yext, Jira, HotJar, Moz, WebCEO
- Collaborated with executive leadership to define marketing priorities to create annual marketing plans & budgets - Utilize digital marketing strategies to increase website traffic including: SEO, PPC, Content Marketing, E-Newsletters, Social Media & Lead-Nurturing Campaigns - Grew and continually managed sales channels and relationships - including domestic and international representative & distributor networks and 3rd-party online marketplaces including Amazon - Lead new product launches by organizing and developing content between management, sales, product support, and engineering teams - Utilized web analytics tools on a daily basis (primarily Google Analytics & AdWords) to track CTR, RFQ Conversions & ROI - Wrote job descriptions, recruited, and interviewed new hires - Company's Salesforce.com CRM Administrator that customized, implemented, trained, and managed the platform to meet company requirements - Coordinate all trade show, company travel, and in-house event planning - Wordpress, HTML, Google AdWords, Google Analytics, Salesforce