Keisuke Yasuda

IT/DX Consultant | Information Technology Strategist | Certified Management Consultant

Tokyo, Japan

About

Result-oriented IT/DX Consultant and Project Execution Partner with over 20 years of experience at global technology leaders, including Microsoft and Dell Technologies. I specialize in bridging the gap between business strategy and IT execution, particularly in complex, multi-national environments. Throughout my career, I have acted as a "catalyst for progress," stepping into high-pressure projects to resolve bottlenecks and accelerate decision-making. My expertise spans the entire project lifecycle from initial strategy and PoC to process design, global rollout, and operational stabilization. Core areas of my expertise are: Global IT Rollouts, IT Governance & Standardization, DX Strategy & PMO

Experience

  • Founder, Practitioner at Hebamants
    Mar 2024 - Present · 2 yrs 9 mos

  • Dell Technologies (4 yrs 10 mos)
    • Senior Manager, Japan/Korea Commercial Online
      Aug 2022 - Feb 2024 · 1 yr 7 mos

      Summary: Led the Japan and Korea portfolio of an HQ-driven B2B digital transformation initiative. Accountable for revenue, online transaction growth, and customer adoption. Managed a distributed team (Japan/Korea/China) of up to 12 members. Key Contributions: - Drove large-scale digitization of B2B quoting and ordering processes, accelerating online adoption and improving operational efficiency. - Served as the strategic interface to APJ executives and country leadership, aligning business priorities across regions. - Coordinated with global IT teams (web, DB, EDI) to resolve complex technical issues and negotiate local enhancements. - Orchestrated cross-functional process redesign with Sales and Operations, securing alignment among diverse stakeholders. - Established execution rhythms enabling sustained progress despite heavy dependencies on global organizations.

    • Senior Online Business Manager
      May 2019 - Jul 2022 · 3 yrs 3 mos

      Summary: Drove adoption of online quoting and purchasing tools for enterprise customers. Focused on stakeholder engagement, issue management, and process improvement. Key Contributions: - Supported diverse customer segments and account teams in adopting online tools. - Led internal marketing and enablement initiatives to promote usage within the sales organization. - Acted as the escalation point for issue resolution, owning root-cause analysis and coordination with global IT. - Designed RPA-driven automation flows for domestic invoice and order-related operations. - Served as a virtual lead for regional peers, contributing to program governance and leadership transition.

  • Head of Digital/E-Commerce, Japan at Fiskars Group
    Feb 2018 - Apr 2019 · 1 yr 3 mos

    Summary: Oversaw direct-to-consumer e-commerce and digital marketing for luxury tableware brands (Wedgwood, Royal Copenhagen, Iittala). Partnered with Finland HQ executives and Japan management to rebuild the DTC model. Key Contributions: - Unified brand-specific digital processes into a standardized operational model. - Developed new commercial strategies and KPIs, achieving significant growth and building a fan base of tens of thousands in the first year. - Directed digital campaigns, CRM, and social media initiatives; integrated offline retail analytics into digital planning. - Achieved 180% of revenue target in the first fiscal year after launching the new e-commerce platform.

  • Founder, Practitioner at Hebamants
    Dec 2015 - Jan 2018 · 2 yrs 2 mos

  • Microsoft Japan (14 yrs 8 mos)
    • Online Store Manager, Microsoft Retail Stores
      Jun 2014 - Nov 2015 · 1 yr 6 mos

      Summary: Led the Japan business for Microsoft's global online store organization, reporting directly to US headquarters. Managed a virtual team spanning support, operations, and agency partners. Key Contributions: - Delivered revenue growth of +60% vs. target and +45% YoY; improved conversion rate by +39%. - Directed site optimization, business development, supplier negotiations, and cross-functional coordination. - Executed Surface Pro 3 launch initiatives that achieved record share in the direct channel.

    • Windows Category Manager, Consumer Channels Group
      Nov 2008 - May 2014 · 5 yrs 7 mos

      Summary: Developed retail channel strategies and consumer GTM initiatives for Windows devices in collaboration with PC OEMs, major retailers, and telco partners. Key Contributions: - Designed the first "Windows Zone" in flagship retail stores nationwide; received the Japan CCG Award (2012). - Played core roles in Japan launches of Windows 7, Windows 8/8.1, and Surface; awarded the Japan President Award (2009). - Built a POS-data-driven analytics platform integrating store attributes, enabling omni-channel and trade-area insights.

    • BI Enhancement Manager, Enterprise Partner Group
      Jun 2007 - Oct 2008 · 1 yr 5 mos

      Summary: Worked as a BI solution evangelist and partner developer during the launch of Microsoft’s budgeting and monitoring tools. Key Contributions: - Built new partnerships with leading BI vendors, securing 6 of 14 launch partners. - Delivered keynote and breakout sessions at the official launch event.

    • Technical Sales, Enterprise Partner Group
      Apr 2001 - May 2007 · 6 yrs 2 mos

      Summary: Supported major system integrators in adopting Microsoft platforms and co-developing solution architectures. Key Contributions: - Launched and grew a Windows-focused specialist team within a major SI by improving processes and providing technical enablement. - Co-developed strategic proposals to embed .NET/SQL into enterprise architecture standards. - Supported .NET Framework enablement for a market-leading middleware vendor in collaboration with product engineering teams.