New York, New York, United States
Spearheaded Waypoint's strategic shift from multi channel network and media services company into an SaaS data platform. Engineered industry leading technology for profiling streaming video audiences and a real time audience affinity DMP built on top of the AppNexus platform. Closed key clients in both the video platform and data services space including: - Nielsen - Twitch - GumGum - FanAI Acquired by FanAI December 2018.
Principle architect of all products in the Waypoint ecosystem. My mandate was to prototype and productionalize all data related products and services to drive liquidity in advertising across live streamed video. These products make possible scaled deployment of advertising across any number of live video sources and automated measurement of reach and engagement for those advertising campaigns. Inventor of the Instream Bidder.
I worked on the AppNexus optimization and analytics team to develop various data driven products for both internal and external clients. I developed various ETL jobs on top of the AppNexus Vertica, Netezza, and MySQL data stores. External clients: - Bid landscape driven automated price floor yield optimization. - Creative viewability campaign performance optimization. - Revenue optimization with a campaign performance goal. - Network mediation. Internal clients: - Optimization node data visualization. - Platform campaign budget health diagnostic tools. - Improved training curriculum for analysts in understanding the AppNexus infrastructure.
Worked in the rapid research and development arm for the MQ-9 Reaper program. I was responsible for implementing and testing ground station features that needed to go from development to production quickly for the GA-ASI Client. My work specifically involved enhancements to the Reaper MTS-B imaging capabilities in the control system. I coordinated closely with Reaper aircraft engineers to ensure the compatibility of UAV to GCS telemetry.
Embedded systems engineer. I was responsible for developing, testing, and releasing various features for the MQ-9 Reaper control station. These features encompassed updates to the HMI, enhancements in data collection capabilities and telemetry security. My responsibilities also included supporting USAF during in field testing, helping to maintain the safety of both USAF personnel and assets. During these tests I was also responsible for diagnosing and resolving any software anomalies.