Kevin Truex

Sales Leader @ SoftwareOne | Helping Enterprises Reinvest Agreement Savings into Real IT Outcomes | Cloud | Data | AI | Optimization

Atlanta Metropolitan Area

About

I lead the Southeast sales team at SoftwareOne (formerly Crayon, post-merger), running a group of Account Managers who help their clients get more value from every dollar they spend on software and cloud, across every major publisher and platform. After 18+ years in enterprise tech sales, across SaaS, fintech, and cloud, what I've learned is that sales leadership isn't about pipeline theater or quarterly heroics. It's about building teams that forecast honestly, execute with urgency, and turn agreement savings into real outcomes for customers. What my team does well: -Software portfolio strategy across Microsoft, Adobe, Oracle, SAP, IBM, VMware, ServiceNow, and the rest of the vendor ecosystem -License Optimization, SAM, audit defense, and renewal strategy across every major publisher -Cloud GTM and FinOps across Azure, AWS, and GCP... including CSP/EA transitions, migrations, and Copilot adoption -Cybersecurity, digital workplace, and application services tied to real business outcomes -Multi-stakeholder enterprise deal execution with white-glove delivery How I lead: No-excuses ownership Clear metrics over opinions Pipeline integrity over vanity forecasts Talent development as the primary growth lever If you're a customer trying to make sense of your software and cloud spend, a partner looking to co-sell, or a seller who wants to work somewhere that takes execution seriously... let's talk.

Experience

  • Director of Sales - Southeast at SoftwareOne
    Jan 2026 - Present · 7 mos

  • Crayon ()
    • Director, Strategic & Growth Sales
      Aug 2024 - Jan 2026 · 1 yr 6 mos

      Leading a high-performing team of Client Directors, responsible for managing and expanding Crayon's strategic and growth accounts across the US. Focused on driving revenue growth, enhancing client engagement, and executing innovative sales strategies. Collaborates with cross-functional teams to deliver tailored IT solutions, fostering long-term partnerships and reinforcing Crayon's market leadership.

    • East Sales Director
      Jul 2023 - Aug 2024 · 1 yr 2 mos

      Led Crayon's East region, driving revenue growth. Managed a team of Client Directors, providing strategic market insights and delivering innovative IT solutions that enabled clients' digital transformations. Cultivated a high-performance culture, aligning team efforts with Crayon's mission to offer tailored, data-driven strategies for client success.

  • Tricentis ()
    • AMS Enterprise Sales Director, Growth Products- NeoLoad
      Jan 2023 - Jul 2023 · 7 mos

      Spearheaded revenue growth for NeoLoad, leading a team of Enterprise Account Executives in delivering cutting-edge load testing solutions to enterprise clients. Provided strategic forecasting and reporting, aligning the team with company targets while identifying and capitalizing on new growth opportunities.

    • Commercial Sales Director
      Jun 2022 - Jan 2023 · 8 mos

      Drove the adoption of the industry’s leading Continuous Testing platform, transforming testing from a bottleneck into a catalyst for innovation. Focused on agile test management and advanced automation strategies across a wide range of technologies.

  • Sales Manager- Global Sales and Enterprise at Fiserv
    Jun 2018 - Jun 2022 · 4 yrs 1 mo

    Fiserv is a global provider of financial services technology. They offer a wide range of solutions to financial institutions and businesses, including digital banking, payments, and risk management. Led a top-performing sales team across Treasury, Commercial, and Surround Solutions, consistently exceeding revenue targets. Expertise in territory planning, team development, and strategic execution, resulting in heightened client engagement and satisfaction.

  • Sales Manager at Horizon Software International, LLC
    Oct 2016 - Jun 2018 · 1 yr 9 mos

    Horizon is a technology solutions provider that automates and modernizes school nutrition programs, K-12 online payments, senior living community dining and retail cafeterias. As a unit of Roper Technologies, their systems are installed in over 11,000 sites in the US and serves over 2 million users. Led a transformation in sales strategy that modernized and automated solutions for the K-12 sector, directly contributing to significant growth. Successfully guided a team through complex government RFPs, leveraging cross-functional collaboration to secure key contracts. Implemented a consistent sales process that not only met but exceeded revenue targets, while optimizing team performance through strategic coaching and development. Recognized for driving innovation in sales approaches, fostering a culture of accountability, and ensuring that Horizon remained competitive and successful in a challenging market.