New York City Metropolitan Area
Same role, different name on the door Strategy lead for Cheez-Its, Pringles, Rice Krispies Treats, and Snapchat
Strategy lead on Cheez-It, Rice Krispies Treat, New Era, Snapchat
Oversaw all marketing functions (brand, growth, social, creative, martech, and pr comms) for bikes that go nowhere but take you everywhere. Served as interim head of marketing from Oct 2023 - Oct 2024.
Marketing director with expertise in brand marketing and brand & comms strategy. Clients: Droga5: Hotmart - brand, comms, and US market entrance strategy DDB Chicago: New Business FIG: Benjamin Moore - brand & campaign strategy, brand architecture Barbarian: AmEx - social strategy, product innovation / Hubspot - social new business win Decoded: CareerBuilder, Visa - brand & campaign strategy, test & learn BeCore: Fireball - experiential & activation strategy / New Biz - pitch strategy
Left the corporate world to become a wine professional. I was a cellar rat at Danny Meyer's Manhatta, a wine store manager at Andrew Tarlow's Stranger Wines, and harvested & processed grapes at Early Mountain Vineyards and Common Wealth Crush in Virginia.