Greater Chicago Area
Digital Marketing Leader with extensive experience in marketing automation, email marketing, campaign optimization, SEO and SEM. Proven expertise in improving brand visibility, revenue, and customer engagement in competitive markets. Specializes in full-funnel marketing to create data-driven strategies that generate leads and drive LTV. Skilled in marketing automation, analytics, and conversion optimization to refine digital initiatives and improve ROI. Experienced in leading cross-functional teams, managing complex projects, and aligning search marketing with broader business goals.
I provided strategic leadership and hands-on execution for B2B digital marketing programs at The MX Group, delivering measurable growth across diverse industries. As a senior advisor and tactician, I specialized in integrated SEO and SEM strategies to boost qualified traffic, lead generation, and ROI. My approach spanned technical, on-page, off-page, and content SEO, alongside paid media management in Google and Bing Ads. I also leveraged AI-informed strategies—such as AEO, GEO, and E-E-A-T optimization—to strengthen authority, visibility, and performance in evolving SERPs. I partnered closely with UX, dev, and content teams to shape keyword strategy, guide site architecture, and align messaging to user intent. Through funnel-aware planning and data analysis via GA4, Looker Studio, and CRM platforms, I translated insights into meaningful performance gains—delivering both immediate wins and long-term impact.
Built a fully revamped B2B SaaS digital marketing ecosystem to launch Wonscore, the world’s first ecommerce-enabled pre-employment testing platform. Led multi-channel strategy across paid, organic, social, email, and SEM to drive customer acquisition. Optimized the customer journey from funnel to product using a test-and-control approach, increasing sales 30%+ annually. Launched a rebranded website, proprietary ecommerce, and modern martech while integrating SEO, PR, and newsworthy branded content to strengthen authority and generate high-quality backlinks. Mentored team members in best-practice marketing methodologies. Modernized assets and aligned marketing strategies across sales, support, retention, consulting, and channel for legacy business units. Managed budgets, SEM, SEO, and performance tracking to optimize spend and CAC across PPC, site, social, content, PR, and email outreach.
Led team responsible for the company’s digital presence including website design & testing, e-commerce management, online lead generation, direct-response email promotions, social media initiatives, and SEO/SEM efforts with a focus on testing and optimizing all customer-facing online experiences.
Managed sales, distribution and licensing activities servicing hundreds of authors, distributors, licensees and affiliates in the U.S. and overseas. Developed strategies to meet global sales production and growth targets in existing and emerging distribution channels, driving 25% of company revenue.
Analyzed middle market businesses to identify financial, operational and organizational inefficiencies and develop recommendations to improve client profitability using principles of continuous improvement management. Established key strategic and referral relationships with financial institutions, accounting firms, associations, government funding sources, private equity firms and business owner forums, resulting in increased visibility in the marketplace.
Produced music and sound effects for videogame, pinball and casino game products. Critically-acclaimed projects include: NBA Hang Time, California Speed, NBA Fast Break Pinball, CarnEvil, and Jackpot Party video slot.