Greater Boston
I am a global B2B SaaS communications and content marketing executive helping companies build categories, implement rebrands, go public, translate technical product stories into breakthrough narratives that drive awareness and pipeline, protect brand reputations, and drive market-leading executive communications. Advisor to CEOs and other C-Suite. Global team and agency leader. Driver of AI marketing acceleration. Currently enrolled in the MIT Professional Education “Applied Agentic AI for Organizational Transformation” course (to be completed July 2026). Business Outcomes: - Owned integrated Marketing and Communications supporting company growth from $30M to $70M revenue (33% CAGR) over three years. - Built $62.9M in influenced pipeline in under 12 months, driven by an integrated campaign architecture across content, digital, PR, and field marketing. - Achieved #1 media share-of-voice in the UK and #2 in the U.S. in one of the most technically complex, crowded categories in enterprise software. - Launched fully integrated thought leadership program. Hard Skills: - Integrated B2B SaaS Marketing & Communications Strategy - Category Creation & Brand Repositioning - Executive Communications & CEO Advisory - Pipeline-Connected Content Strategy & Content Engine Architecture - Global PR & Media Share-of-Voice Leadership - Crisis Communications & Reputation Management - GenAI-Enabled Marketing Workflows & AI Strategy - Global Team Leadership & Agency Management - Brand Strategy & Creative Direction - Thought Leadership Strategy & Executive Visibility Programs - AEO, GEO, SEO & Modern Content Discovery Optimization - Corporate & Executive Social Media Strategy - Proprietary Research & Original Content Program Development - Cross-Functional GTM Alignment & Commercial Storytelling
• Advise on communications strategy and execution, including media and analyst relations. • Drive category leadership through integrated data-driven communications campaigns. • Implement thought leadership programs, including leading annual reports and pulse surveys.
• Led global integrated marketing and communications team of five and two agencies responsible for demand generation, digital marketing, content marketing, social media marketing, and external communications / PR. • Supported company growth from $30M to $70M revenue (33% CAGR) over three years. • Built $62.9M in influenced pipeline in under 12 months, driven by an integrated campaign architecture across content, digital, PR, and field marketing. • Achieved #1 media share-of-voice in the UK and #2 in the U.S. in one of the most technically complex, crowded categories in enterprise software. • Launched fully integrated thought leadership program. • Implemented a global company rebrand across content marketing and communications.
• Promoted to Senior Director of Content Strategy, leading a team of six to enhance Everbridge's content initiatives. • Led and implemented a cross-functional content strategy supporting global brand awareness and pipeline goals. • Launched new processes to scale the content marketing program and rolled out a new Content Management System. • Delivered mission-critical content kits under aggressive timelines to support demand generation.
• Led global corporate communications strategy positioning Everbridge as the leader of the Critical Event Management (CEM) category. • Launched data-driven public relations campaigns and conducted media training for executive spokespeople, including advising our CEO on PR strategy and messaging. • Managed key internal communications initiatives, supporting executive leadership and fostering organizational alignment. • Successfully placed top stories in prominent outlets like Fast Company and TheStreet, elevating brand visibility. - Advised C-suite on executive LinkedIn strategy.
• Led global corporate communications and executive thought leadership for Tripadvisor’s Accommodations and Restaurants categories, achieving hundreds of top-tier media hits. • Adviser to CEO and other C-Suite on external and internal communications. • Led product, M&A and crisis communications initiatives. • Drove internal communications programming, including major company all-hands events.
• Managed SMB and consumer social campaigns across Facebook, Twitter, LinkedIn, Google+. • Launched Staples’ LinkedIn presence, growing Succeed (largest SMB group).