Greater Boston
Creative leader with proven success partnering with universities, major brands, and associations to build strategic marketing communications and custom content that deliver results and stays on budget. Thought leader committed to inspiring creative teams to develop marketing and publishing programs that support business goals. Skilled in building and maintaining brand equity across print, digital and video.
Creative leader for the university in-house development group, charged with managing design and content teams in video, digital, print, and production and asset management. Driver of high-quality, on-brand development assets that consistently offer fresh takes on traditional vehicles. Seasoned manager, inspiring and guiding team to bring ideas to life and extend the Harvard brand in reaching fundraising goals.
I lead a creative team of ten designers, art directors, video and photography staff. Working within the Communications Development Group, we produced award-winning work in print, online and video, supporting fundraising and gift giving for Dana-Farber Cancer Institute. In 2016 the division raised over $245 million to help provide funding for cancer research and care.
The Pohly Company is a Boston-based marketing and communications company specializing in custom content programs and creative services for brands, associations and universities. Clients include Coca-Cola, Fidelity, Covidien, Gulfstream, Sotheby's, Schlumberger, OppenheimerFunds, Hannaford Supermarkets, Chrysler, Orbitz, and Continental Airlines. Association experience includes working with the DMA (The Direct Marketing Association), the ANA (The Association of National Advertisers), NACS (The Association of Convenience and Fuel Retailers), and AB (Architecture Boston). Education clients include MIT Sloan School of Management, University of California, and UPenn. As Chief Creative Officer, I ran the creative group and ensure top creative work across all of their programs.
Directed 35 person creative services group of custom publishing agency through steady growth and consistent new business wins.
Oversaw design services team creating custom publishing programs, web sites, direct mail, advertising, and marketing materials.