Kevin Kaci

Senior E-Commerce Consultant EMEA @ Rithum (formerly ChannelAdvisor)

Greater London, England, United Kingdom

About

I have worked in B2B Sales over the last 10 years, helping Key and Strategic clients solve problems and exceed targets, both on domestic markets and on the international stage. Ultimately, I gained experience in key account management, strategic planning, business development and relationship management. My background in commodity products and services within the Financial, Petroleum and Telecom industries, allows me to handle complex business cases and analyses. Since July 2018, I have joined ChannelAdvisor (now Rithum) as Senior E-commerce Consultant to help leading brands and retailers modernise and scale their digital commerce operations globally. I work closely with senior stakeholders across C-suite, digital, eCommerce and wholesale teams to identify strategic opportunities across marketplaces, social commerce, retail media and merging AI-driven discovery surfaces. My role consists in translating complex commerce challenges into clear, outcome-driven strategies, with a strong focus on time-to-market acceleration, operational efficiency, and profitable growth. Rithum provides cloud-based e-commerce solutions enabling our customers to connect with their consumers, optimise operations and grow sales channels.

Experience

  • Rithum (8 yrs 1 mo)
    • Senior Enterprise Account Executive EMEA
      Jan 2023 - Present · 3 yrs 7 mos

      2025 results: - #1 Enterprise rep globally - 85% New business found and closed in FY - 46% of New business deals were self-generated

    • Senior Account Executive - Trailblazer Lead (France, Netherlands, Belgium)
      Jan 2022 - Dec 2022 · 1 yr

      - Assigned as sole territory lead for France, Netherlands and Belgium - Individual Contributor role with added responsibilities to aid the success of the initiative - Accelerated ChannelAdvisor geo-expansion goals by focusing on this strategic region - Built a go-to-market plan together with the EMEA Marketing, SDR and Partnership teams - Documented competitive landscape and worked with EMEA management to address positioning gaps Initiative completed after the acquisition of ChannelAdvisor by CommerceHub, now Rithum, in December 2022.

    • Senior Account Executive EMEA
      Jul 2018 - Dec 2021 · 3 yrs 6 mos

      Rithum (formerly ChannelAdvisor Corp - NYSE: ECOM) is a leading e-commerce cloud platform whose mission is to connect and optimise the world’s commerce. For nearly two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers around the world, optimising their operations for peak performance and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their sales and optimise fulfilment on channels such as Amazon, Zalando, Google, Meta, TikTok and hundreds more. Responsibilities: - Driving pipeline development through a combination of cold calling, email campaigns and market sector knowledge/intelligence together with Business Development Managers - Leading the entire sales process: identifying, qualifying, developing, building value, negotiating contractual and financial terms, closing and nurturing new business opportunities - Engaging with prospect organisations to position ChannelAdvisor solutions through strategic value based selling, business case definition, ROI analysis, references and analyst data - Communicating ChannelAdvisor’s solutions, values and benefits to both technical and non-technical audiences, building relationships with E-commerce Managers, Directors, VPs and C-levels - Growing new clients into repeat customers, working collaboratively with Sales Engineers, Legal, Account Management, Professional Services divisions, Executive Sponsors and Partners - Managing contracts and agreements to ensure that internal & external expectations are being established, communicated and exceeded - Maintaining accurate customer and pipeline data in Salesforce, as well as weekly, monthly and quarterly forecasting and revenue delivery - Helping Marketing with demand generation activities such as webinars and keynote presentations, blog posts publications, industry events attendence across EMEA

  • CM.com ()
    • Strategic Account Manager - Wholesale/Trading
      Feb 2017 - Jun 2018 · 1 yr 5 mos

      CM Telecom (AMS: CMCOM) - The Heart of Mobile is one mobile platform for messaging, payments, apps and voice in the heart of the mobile ecosystem. CM Telecom is an experienced global mobile services company using platform innovation since 1999 to help companies engage with their consumers. Responsibilities: - Managing a portfolio of strategic SMS aggregators and MNOs within the Wholesale Trading team - Growing a book of business using balance deals, swaps and cross-selling opportunities - Developing and closing new business within the Wholesale space - Trading CM.com connectivity while optimising routing quality and margin - Building relationships with high level executives across organisations - Representing CM.com at major industry events (MWC, WWC, Capacity Conferences) - Training new colleagues on CM.com routing and revenue management

    • International Account Manager - Wholesale/Trading
      Dec 2015 - Feb 2017 · 1 yr 3 mos

      CM Telecom (AMS: CMCOM) - The Heart of Mobile is one mobile platform for messaging, payments, apps and voice in the heart of the mobile ecosystem. CM Telecom is an experienced global mobile services company using platform innovation since 1999 to help companies engage with their consumers. Responsibilities: - Worked closely with the team manager to increase revenue and profitability - Managed mixed basket portfolio including international corporations, aggregators and MNOs - Developed, managed and communicated account development plans - Worked cross functionally across internal departments to aid the success of the plan - Documented competition and other market forces that affect pricing in the industry - Conducted market research to analyse and understand market trends - Promoted to Strategic Accounts after a year

  • International Key Account Manager Assistant at BP
    Sep 2014 - Aug 2015 · 1 yr

    BP (LON: BP) is one of the world’s leading integrated oil and gas companies. BP provides customers with fuel for transportation, energy for heat and light, lubricants to keep engines moving, and the petrochemicals products used to make everyday items as diverse as clothes and packaging. Responsibilities: - Was assigned to the lubricant business across Europe & Africa - Worked in collaboration with +20 countries - Gathered international data (dashboards monthly updates, business surveys, KPIs) - Led international business analyses including European product and financial flows, growth scenarios, performance, pricing and profitability analyses - Built customized dashboards and co-operation planners for new international contracts - Was involved in international meetings preparation - Realized benchmarking and market studies - Made international competitive and sectorial watch

  • Manpower (1 yr)
    • Sales Executive and Marketing Assistant (International Assignment)
      Jul 2014 - Aug 2014 · 2 mos

      With offices in 80 countries across the world, Manpower (NYSE: MAN) is the global leader in contingent and permanent staffing, providing organisations of all sizes with a continuum of staffing solutions to enhance business agility and competitiveness. Responsibilities: - Attended client's discovery, presentation, closing and follow up meetings - Received training regarding the field sales approach and Manpower USA selling process - Introduced a simplified prospecting file for Bay Area Sales Executives - Provided each Sales Executives with a list of 20 new qualified leads on a weekly basis - Organized a networking event hosted by Manpower San Francisco - Interviewed each member of Manpower San Francisco branch about their wishes and expectations regarding the event - Led brainstormings within the team and combined ideas to make this event successful - Created flyers and handed out invitations - Designed and built a Manpower branded raffle box - Prospected companies around Manpower San Francisco branch to find sponsors for the raffle - Prepared the networking event schedule including the icebreaker and prize givings

    • International Sales Support - Key Accounts
      Sep 2013 - Jul 2014 · 11 mos

      With offices in 80 countries across the world, Manpower (NYSE: MAN) is the global leader in contingent and permanent staffing, providing organisations of all sizes with a continuum of staffing solutions to enhance business agility and competitiveness. Responsibilities: - Performed as international point of contact for Manpower France - Coordinated Manpower France responses to incoming international Requests for Information (RFI) and Requests for Proposals (RFPs) - Created templates for outgoing international RFI/RFPs and liaised with the European Client Service or international teams around the world to gather information/proposals within a reasonable time frame - Supervised Manpower France responses to international reportings and KPIs - Advised ManpowerGroup International clients/prospects with temporary staffing or recruitment needs in France - Assisted National and Regional Key Account Managers on international clients'​ needs - Introduced an international orders management process for national branches - Facilitated national branches' business with international clients - Presented a new layout and updated contents for our dedicated page on Manpower France intranet - Translated sales presentations as well as both internal and external supports in English

  • Arval - BNP Paribas Group ()
    • Junior Account Manager - Key Accounts
      Jan 2011 - Aug 2013 · 2 yrs 8 mos

      ARVAL is fully owned by BNP Paribas (EPA: BNP), one of the world’s best rated banks. Specialising in vehicle leasing and fleet management, ARVAL supports customers of all sizes, ranging from SME’s with one or two vehicles through to large international corporates with thousands. Responsibilities: - Managed a portfolio of key clients on the French market - Prospected within client's organisations via email and by phone - Assisted prospects throughout the account creation process - Priced and established quotations for new leasing contracts - Introduced a customized quotation approach for drivers having a budget per vehicle - Purchased vehicles in partnership with car manufacturers/dealers - Extended and renewed contracts offering fleet reportings - Led phone conferences - Took part in client operational meetings - Developed loyalty providing high service standards - Made benchmarking analyses (Car Policy alternatives, Total Cost of Ownership) - Bid on national and international requests for proposals - Used Salesforce.com as CRM application

    • Back Office Support - Key Accounts
      Sep 2010 - Dec 2010 · 4 mos

      ARVAL is fully owned by BNP Paribas (EPA: BNP), one of the world’s best rated banks. Specialising in vehicle leasing and fleet management, ARVAL supports customers of all sizes, ranging from SME’s with one or two vehicles through to large international corporates with thousands. Responsibilities: - Informed and advised drivers - Followed up and organized car deliveries - Managed invoicing for different large account clients - Requested vehicle registration in prefecture - Sent end-driver's pocket to fleet managers - Inputted contracts creation and adjustments