Geneva, Geneva, Switzerland
Accomplished Sales & Marketing professional with six years experience in sales, business development, brand management, market analysis, product launch and team building within diverse groups. Known for ability to identify target market growth opportunities and create effective marketing strategies to drive brand awareness and generate sales.
- In charge of maintaining and developing strong and long-lasting relationships with Reuge wholesale partners around the globe: *Restructuring the “retail” network following new upmarket strategy *Managing sales (sell in / sell out) *Organizing regular training sessions with retailers (novelties, best practice…) *Responsible for brand’s visibility inside all points of sales - Management of Reuge’s VIP database (Manufacture visits, product presentations…) - Organizing and participating in key events around the globe (BtoB & BtoC) - Managing all special BtoB projects (unique pieces, limited edition) in accordance with Reuge technical team
Responsible for developing sales and maintaining Jean Rousseau’s brand image within assigned market, including: Account management: • Developed trusted relationships with distributors by providing daily sales support: regular training of sales associates, introduction to brand’s initiatives, sharing best practices • Maintained a strong brand image within all distribution channels by ensuring product visibility • Set up sales plans and organized in-store events to increase brand awareness • Analyzed KPI and customized product offerings to maximize sales Business Development: • Researched market opportunities and initiated actions to find new partners • Built a profitable development strategy for new market openings with local agents in two countries Project Management: • Appointed key contact for new private label business requests • Coordinated projects from initial contact to final deliver, including determining feasibility, follow-up of prototypes, establishing price points, lead time and quality control Brand Management: • Selected as brand representative for diverse luxury events • Detected and embraced every opportunity in order to improve and maximize brand’s exposure
• Sales and business development: - Identifying, developing and maintaining effective and proactive strategic business partnerships - Follow-up with different projects from the initial contact to the final delivery - Redaction of weekly strategic reports for the head office with insights and recommendations • Marketing and Event: - Managing some of our social media properties by publishing quality content - Execution and involvement at SalonQP, the UK's premiere watch exhibition - Visit of our French Manufacture with potential clients in order to gather interest for future partnerships.
• Marketing: - Daily management of product lines (Participating in new product launches, budget management, product creation sheets, and signage) - Competitive intelligence, market structure analysis, product ranking reports - Setting up of product assortment for the French market • Communication: - Creation of newsletters and press reviews - Preparation of press releases for very famous French newspapers • Event: - Organization and participation in several events to present watch novelties
- Manage multiple business intelligence studies for both make-up and fragrance divisions in 4 countries (China, Japan, USA, France). - Responsible for editing the synthesis of the marketing studies in order to direct the development team. - In charge of different studies: Business Intelligence, mapping competitors, constitution of a study to determine the profile of “active women” on social networks; investigation of diverse beauty perceptions (depending on cultural differences).
- Responsible for the sales forecasts for a range of products (sales analysis on the short, medium and long term and forecast proposal). - Analysis of the production costs per plant and per brand (creation of synthesis charts). - Follow-up of the whole promotion strategy of the cosmetic brands in Belgium (Syoss, Diadermine, Schwarzkopf, Fa...), sales vs forecasts comparison, presentation of the results to store managers. - Stocks monitoring: manage unvailable products (contact with carriers), analysis of incoherences between the different warehouses (study of the diverse movements and explanations of such inconsistencies).