Norristown, Pennsylvania, United States
Over seventeen years of progressive experience in the marketing industry including ten years experience in Affiliate Marketing. Recently promoted from Senior Affiliate Marketing Manager to Director role within the company. Specialties: Affiliate Marketing, Web Marketing, E-mail Marketing, Search Engine Optimization, Search Engine Marketing, Marketing Communications, Analytics, Database Marketing (CRM), Market Research, Market Segmentation, Strategy and Development, Social Media, Direct Marketing, Sales, Networking
Provide day to day management/support to affiliates and clients via phone and email Work closely with Clients’ teams to plan and execute new promotions Develop strategy and execute plans to measurably grow clients online businesses Recruit and optimize relationships with new and existing marketing partners Develop and execute communication to affiliates through newsletters Maintain affiliate promotional calendar Manage daily, weekly, and monthly reporting, communicate performance of the programs, and recommend improvements
Created e-mail campaigns in HTML for effective customer retention and re-activation: Collaborate with Database Marketing group to segment customer data and test variables in the monthly E-newsletter. Testing links in the preview pane improved click-thru rates by 21%. Participate in development of award winning web site: Participate in usability study and interact with product marketers and graphic artists to improve site design. Redesigned website contributes to over $7 million in annual online premium. Awards include 2007 Insurance Marketing Communications Association "Best In Show.”