Atlanta Metropolitan Area
I help enterprise marketing teams stop creating blind, and stop rebuilding the same asset 50 times. If you lead marketing at an enterprise brand, you already know the problem. - One campaign becomes hundreds of versions. - Performance tells you what won. Nothing tells you why. AdPipe closes both gaps. - Creative Intelligence reads what's actually inside your winning video. The shots, pacing, and patterns driving results. - Then we turn approved assets into scalable, localized variations within brand guardrails. Every campaign teaches the next one. The AI win your CEO is asking for. Non-generative. Built on your real footage. Grounded in your performance data.
I work with marketing, creative, and growth leaders at enterprise brands hitting the same wall. They produce great creative but can't see why it's working, or scale it without breaking brand or speed. That's where AdPipe comes in. Creative Intelligence reads what's actually inside your winning video. The shots, pacing, and patterns driving performance. Performance data tells you the ad won. CI tells you why. Then we activate your real, approved footage into scalable, localized variations inside brand guardrails. Lower production overhead. Faster time to market. Higher asset utilization. Stronger conversion. Every campaign teaches the next. Non-generative. Built on your real footage. Grounded in your performance data. Build once. Activate everywhere.
I partner with growth-stage companies to build repeatable revenue systems and scalable outbound engines. From refining high-performing sales motions to structuring CRM architecture and frontline execution, I focus on operational clarity, disciplined process, and measurable pipeline impact. Simple systems. Strong execution. Predictable growth.
Relay Payments is a venture-backed fintech building a digital payment network for transportation and logistics. Impact: • Added $2M+ in ARR • Scaled and led Strategic Partnerships, contributing 2,400+ fleet customers and 15,000+ trucks • Increased sales productivity 35% through pipeline optimization and execution discipline • Designed and launched a self-serve motion, improving acquisition efficiency and boosting operational ROI by 20% • Architected CRM infrastructure and lead scoring models to improve seller prioritization and next-best-action visibility • Built onboarding and enablement programs to accelerate ramp and reinforce pipeline hygiene • Hired and developed six sellers aligned to ICP coverage and growth strategy
The ad monetization arm of SiriusXM, offering exclusive access to live and on-demand content across SiriusXM, Pandora, SoundCloud, and top podcast networks - Oversaw a $50M+ revenue portfolio, driving scalable growth across thousands of transactions and multiple customer segments - Built and scaled a 60-person sales organization and 5 Sales Directors from the ground up, implementing structure and rigor to support rapid growth - Led teams that delivered the highest new business revenue in the company for six consecutive years, consistently outperforming national benchmarks - Surpassed annual revenue goals in 2018, 2019, 2021, 2022, and 2023, exceeding quota by $20M+ in 2021 alone - Guided team through 2.5 years of fully remote operations while maintaining top performance and high engagement - Designed and implemented a scalable onboarding, enablement, and sales training framework in partnership with L&D, accelerating ramp and improving team productivity - Established an outsourced BDR and full-cycle sales partnership to efficiently capture hyper-local market share and expand pipeline coverage - Championed talent development, promoting high-potential sellers into leadership and specialist roles across the organization - Co-founded and chaired a DE&I committee within the SMB org, promoting culture, inclusion, and equity at scale - Played a key role in post-merger team integration, aligning GTM strategies across SiriusXM, Pandora, and acquired entities - Partnered cross-functionally to streamline processes and improve operational efficiency, contributing to a 10% reduction in cost of sales
Pandora Media is a leading music streaming service and tech-driven data company that leverages advanced algorithms to deliver personalized radio experiences and on-demand music. - Delivered outsized performance in an enterprise sales role, closing complex, multi-stakeholder deals and consistently surpassing revenue targets - Achieved 166% of quota in first year (2016), driving the highest YoY cumulative agency growth across the regional sales team - Led team in new business sales, setting the pace for strategic account growth and expansion. - Served as a player/coach, mentoring peers and elevating team performance by sharing winning strategies, pipeline management discipline, and client engagement best practices - Promoted to Sales Director in 2018 and relocated to support broader sales initiatives and organizational growth