Kevin Oliver

Director of Category Management - Fresh Departments at Food Lion

Charlotte Metro

About

Experience

  • Food Lion (24 yrs 3 mos)
    • Director of Category Management, Pricing and Merchandising - Fresh (Meat & Produce)
      May 2008 - Present · 18 yrs 2 mos

      * Develops strategy for assortment, innovation, and merchandising in fresh departments * Creates budget targets to meet organizational financial expectations * Successfully leads and directs day to day Meat & Seafood operations of $2 billion annual sales and previously led * Produce Operations of $1 billion annual sales * Executes pricing strategy to deliver margin and shrink targets * Develops strategy for weekly ad and promotional planning * Creates and implements compelling sales and profitable merchandising programs * Fosters a collaborative relationship with Marketing to create an emotional connection with the customer * Develops a dynamic and motivated Category, Merchandising, Pricing, and Field resource team charged with guiding execution at Retail

    • Director of Retail Operations
      Mar 2005 - May 2008 · 3 yrs 3 mos

      * Directed multiple district manager performance over 72 stores and $78 million in annual sales * Changed trajectory of Store Sales in 138 stores from -2.6% to 1.2 through merchandising training, expectations and accountability * Achieved labor budget and standards using $4.6 million annually * Restructured retail training department over 1200 stores.

    • Category Manager
      Mar 2003 - Mar 2005 · 2 yrs 1 mo

      * Successfully negotiated implementation of new hybrid EDLP strategy to deliver 6% growth in an $800 million category * Collaborated with vendor partners across sub category segments to significantly reduce cost and improve sales * Improved carbonated soft drink sales 5.5% year over year

  • Store Management at Hannaford Supermarkets
    Oct 1981 - Apr 2002 · 20 yrs 7 mos

    * Various leadership positions included overseeing total store operations, project coordinator, recognizing and developing talent, and achieving financial results.