Dubai, United Arab Emirates
With over 15 years of experience in the global travel retail industry, I bring a deep passion for beauty, a strategic mindset, and a people-first leadership style to everything I do. As General Manager at Puig, I lead a high-performing, cross-functional team of 15 talented professionals across marketing, design, commercial, sell-through and training, all united by a shared mission: to elevate Puig’s portfolio of iconic love brands across the Middle East. At the heart of my work is a clear purpose: to create memorable moments for passengers. Whether they’re discovering a new fragrance, engaging with a brand story, or experiencing a standout retail activation, I believe travel retail has the power to surprise, delight, and inspire. I’m committed to making that happen every day. I’m proud to drive sustainable growth, forge impactful partnerships, and deliver tailored commercial strategies that resonate with our retail partners and global travelers alike. My approach is rooted in curiosity, collaboration, and a relentless pursuit of excellence, whether it’s launching breakthrough brands, reimagining the passenger journey, or unlocking new opportunities in one of the world’s most dynamic channels and an exceptionally diverse region. I believe in the power of storytelling, data-driven decision-making, and creating unforgettable brand experiences that inspire loyalty and emotion. At the core is a commitment to inclusive leadership, empowering people, nurturing talent, and building a culture where innovation thrives.
Inclusive thought leader, dynamic change agent. Responsible for the strategic projection of our portfolio of love brands in the travel retail channel of the Middle East region. Reporting to the President of Global Travel Retail and a member of the Global TR Leadership team - locally leading a diverse team of 16 in Marketing, Commercial, Design & Visual Merchandising and Sell Through & Training. BRANDS: Byredo, Carolina Herrera, Christian Louboutin, Dr Barbara Sturm, Jean Paul Gaultier, L’Artisan Parfumeur, Penhaligon’s & Rabanne REGION: Middle East, Egypt & Maldives
Reporting to the General Manager of TR EMEA, locally leading a diverse team of 12. BRANDS: Byredo, Carolina Herrera, Christian Louboutin, Jean Paul Gaultier, L’Artisan Parfumeur, Penhaligon’s & Rabanne REGION: Middle East, Egypt & Maldives
B2B relationship lead for all Estée Lauder Companies brands, raised the share of voice on and offline, disrupted the customer journey, provided solutions to convert passengers to shoppers at Airports, Seaports and Diplomatic shops across the Middle East, Indian Subcontinent and African markets. BRANDS: Estee Lauder / Tom Ford Beauty / Jo Malone London / MAC / Clinique / La Mer / Bobbi Brown / Origins / ADF / Frederic Malle / Le Labo / By Kilian / Glamglow / Too Faced REGION: Middle East, Indian Subcontinent and Africa
BRANDS: Tom Ford Beauty / La Mer / Jo Malone London / Bobbi Brown / Frederic Malle REGION: Middle East, Indian Subcontinent, Israel, Turkey, Cyprus and Russia
Responsible for buying from local and international beauty brands for Bloomingdales, Harvey Nichols and a chain of specialty-multi beauty stores in UAE, Kuwait, Bahrain, Qatar, Oman and KSA - role based at Al Tayer head office in Dubai.
Buyer for duty free and duty paid airport stores in Moscow, St Petersburg, Kiev and Pristina. My role was based at Aer Rianta International head office in Shannon, Ireland.