HONG KONG SAR, China
Developed arts and cultural events such as contemporary Portuguese artist Joana Vasconcelos biggest Valkyrie installation at MGM Macau amongst various diversified cultural and entertaining events to promote MGM brand attributes. Led marketing for US$250 million invested mass entertainment show The House of Dancing Water 水舞間, high end cabaret show TABOO and other recreational/entertainment offerings along with hotel packages for Hard Rock Hotel and Crown Towers at City of Dreams, Macau. Previous work experience in digital marketing, events marketing(PR) and advertising in Shanghai and New York City.
• Principal Strategist & Project Lead, ⽔舞间House of Dancing Water Rebranding (2024–2025) Appointed by Melco to lead the comprehensive brand repositioning and relaunch of Macau’s most iconic show, The House of Dancing Water, at City of Dreams, Macau. • Developed and executed a robust brand strategy, redefining the show’s vision, values, and market positioning for a new era of entertainment excellence. • Led creative redevelopment, overseeing the design of a refreshed logo and visual identity system, ensuring alignment with the show’s renewed narrative and audience aspirations. • Orchestrated project management from initiation to completion, including stakeholder workshops, market research, and agency coordination, delivering all milestones within a condensed 8–10 week timeframe. • Successfully relaunched the show in 2025 to critical acclaim and commercial success, reestablishing show status as must-see destination and driving renewed audience engagement and social media buzz. • Scope included brand extension, vision, values, attributes, audience targeting, USP definition, and full-spectrum project management from planning through execution and quality control. • Creative Direction & Production • Conceived and produced immersive IP/mascot character performances and interactive storytelling experiences at GLO889 Mall, Shanghai. Integrating education and entertainment for young audiences and the community of Jing An district. • Produced, created and directed Don’t Do That, a musical adaptation of Tony Ross’s classic, featuring original Chinese lyrics and classical music. • Co-directed 华谊兄弟H.Brother’s online drama series 喵!欢迎光临. • Developed curriculum and operational infrastructure for 华谊兄弟H.Brother Stars Creative, an early education center specializing in drama and performance. • Mentored and coached emerging talent for 华谊兄弟H.Brother’s Pop Icon and Model Search. • Produced, co-wrote and directed the original one-act play Sunrise (太阳将要升起). • Launched TAP’s summer drama pr
• Directed all cultural and entertainment initiatives for Guiyang International Boulevard, including the Opera House, multi-functional theatrical venues, museums, and entertainment centers. • Created and produced “15 Minutes of Fame” (⾼光时刻), a live stage variety program that drove significant increases in mall footfall, spending, and media exposure. • Forged government partnerships to elevate Guizhou’s arts and culture profile, introducing world-class offerings to new audiences.
• Produced “Elekron,” Studio City Macau’s first indoor electric vehicle spectacle, overseeing show IP creation, protection, and marketing. • Led business development for new and existing Stufish IPs across Greater China and Asia.
Reinforce MGM brand attributes via events marketing and optimizing consumer experience with MGM offerings
• Spearheaded arts programs and consumer events, positioning MGM as a leader in non-gaming entertainment. • Launched landmark exhibitions and marketing campaigns, including the International Lion Dance Competition and monumental art installations.