Kevin Lin

AEM inc - Asia Sales VP 亚洲销售副总裁

Suzhou, Jiangsu, China

About

1. Possess in-depth expertise across Asia/China's five key market sectors: Communications, Automotive, Consumer Electronics, Industrial, and Computing, with a comprehensive understanding of customer and application requirements in each segment. 2. Proven track record of building high-performance sales teams from the ground up and driving sustained, accelerated growth across China and the broader Asia-Pacific region. 3. Successfully introduced and expanded NEW Magnactive®, semiconductor products, and circuit protection devices into EV automotive applications—including ECS, BMS, ADAS, infotainment, and power battery systems—with notable penetration in the CCL and PCB markets. 4. Pioneered new protection solutions and semiconductor portfolios for 5G and related infrastructure, securing design wins with key accounts such as Huawei, Nokia, and Ericsson, and generating over USD 10M in new revenue in 2019. 5. Drove adoption of MEMS and sensor products into medical and industrial equipment applications, creating over USD 5M in new business in 2020. 6. Led post-merger integration of Japan Komatsu’s operations, restructuring the China sales team to focus on TCO (Transparent Conductive Oxide) business development. Enabled TCO integration into battery packs for mobile phones, notebooks, and portable devices, delivering an additional USD 10M in new revenue in 2020. 7. Played a key role in integrating over 10 acquired companies since 2000, consolidating manufacturing and sales resources in China to effectively launch new products and capture emerging global market opportunities. 8. Manage a strategic network of over 20 distributors across Asia, ensuring comprehensive regional coverage and accelerated new product promotion. 9. Instrumental in scaling business from USD 45M in 2007 to USD 218M in 2019, demonstrating consistent and exceptional revenue growth. 10. Demonstrated strong capability and established resources to develop and expand markets across China, Taiwan, Asia, and worldwide, supporting global business initiatives.

Experience

  • Asia Sales & Marketing VP 亚洲销售行销副总裁 at AEM Components AEM科技(苏州)股份有限公司
    Jan 2025 - Present · 1 yr 7 mos

    AEM group - AEMC, AEMI, Renaissance and Central Semiconductors AEM科技,专注于新型电子元器件的研究、开发、制造与行销,拥有多项处于世界领先水平的专利与专有技术,是业界可提供不同熔断特性,不同尺寸和多种技术平台表面贴装熔断器产品线的厂家,长期享誉新型电子元器件工业界。AEM SolidMatrix®熔断器、 AirMatrix®熔断器、TF-FUSE®薄膜熔断器、CMF大功率熔断器、可恢复式熔断器、TVS瞬态抑制二极管、MLCC、压敏电阻、磁珠、电感器等系列产品,性能卓越,可靠性强,是电子电路保护理想的选择。

  • General Manager - Greater China 大中华区总经理 at Axzon
    Aug 2023 - Dec 2024 · 1 yr 5 mos

    UHF RFID wireless passive temperature moisture locator sensors IC 超高频射频无线无源温湿度定位传感器芯片

  • Worldwide Sales and Marketing VP 全球行銷副總裁 at EMC (Elite Material Co., Ltd.)
    Aug 2021 - May 2023 · 1 yr 10 mos

    CCL覆铜板/铜箔基板电子材料

  • Bourns, Inc. (24 yrs 6 mos)
    • General Manager- Sales & Marketing 大中華區總經理
      Nov 1995 - Apr 2020 · 24 yrs 6 mos

    • 中国销售及行销总经理
      Nov 1995 - Apr 2020 · 24 yrs 6 mos

  • Sales Manager at 馨昌股份有限公司
    Apr 1993 - Oct 1995 · 2 yrs 7 mos

    For biz development of Rubycon, TDK and Mitsumi in Taiwan