Frankfurt Rhine-Main Metropolitan Area
I have 15+ years of experience in B2C/B2B marketing leadership across fintech, asset management, and digital platforms at startups and international financial institutions with 10 to 9,000+ employees, up to 650k customers, and €42B+ in assets. Some career highlights include: ∙ Led growth, brand, and go-to-market initiatives for a B2C app, scaling the user base from 1,000 beta users to 350,000+ users within 12 months through performance marketing, achieving a €2.74 Cost per Registration (vs. €18.87 finance benchmark) ∙ Building and scaling marketing organizations up to 11 people, owning strategy for the execution, analytics, and team development for a global B2C/B2B organization with 9,000+ employees. ∙ Owned and allocated multi-million marketing budgets (up to €7M), delivering sustained growth while materially improving marketing efficiency and cost structures across multiple organizations. ∙ Being trained at global brands including Interbrand, Ferrero, Hugo Boss, and Saatchi & Saatchi I welcome the opportunity to connect and network with other marketing leaders and professionals from FinTech, Asset Management, IT, Healthcare industries and exchange ideas about brand positioning, conversion rate optimization strategies and marketing psychology.
HomeServe Germany is a rapidly growing home services group operating 25 regional craft businesses across Germany, specializing in heating, plumbing, and energy solutions, with more than 1,100 employees and over €100M in annual revenue.
Co-founded a B2C web app for retirement planning, modeling long-term income based on investments, taxes, and inflation. • Responsible for supporting product concept, UX/UI, marketing, and go-to-market • Acquired qualified leads at an average €5 CPL (finance benchmark: €50–90) • Increased registration conversion rate to 8.7% through optimized landing pages and onboarding flows • Achieved a 2% free-to-paid conversion rate in a freemium SaaS model (industry benchmark: 2–5%)
FFB is an independent German fund platform owned by Fidelity and a licensed custodian bank, serving over 650,000 client accounts with €42.4B in assets under custody, employing 300+ people. • Appointed Head of Marketing following the consolidation of Fidelity’s end-investor business with FFB; reported to the CEO and built the target operating model for B2B and B2C marketing. • Managed a team of 6 direct reports (Manager to Associate Director-level) and maintained 100% voluntary team retention and coached 1 team member into a promotion to Associate Director. • Increased B2C new client growth by 37% (target: 20%) while reducing acquisition costs by 56% (~€1.5M in annual savings) by restructuring the performance marketing setup, reallocating spend to efficient channels, scaling social and affiliate acquisition, and launching a strategic partnership with PAYBACK. • Owned 7-figure marketing budgets while reducing total marketing spend by 28% (~€900k in annual savings) through synergies across B2C and B2B marketing operations, content, and agency setup, while maintaining sales and marketing performance. • Led a brand strategy and rebranding initiative for FFB in the context of a potential M&A scenario, developing alternative positioning, brand architecture, and design routes in collaboration with Serviceplan for senior management decision-making. • Supported B2B go-to-market for model portfolio solutions via positioning, segmentation, and sales enablement.
Global asset manager and fund provider with $893B in assets under management, operating in 25+ markets. • Reported to the Head of Central Region Marketing and led end-investor marketing in Germany; launched and scaled the robo advisor Fidelity Wealth Expert – a B2C digital portal. • Managed a team of 4 direct reports (Interns to Associate Director) and 5 shared resources; coached 1 team member into a promotion to Senior Manager; maintained 100% voluntary team retention. • Tripled annual new client acquisition & asset growth while reducing CAC by over 80% (~€5.2M in annual savings) by revising company landing pages, customer journey, advertising (Meta, SEA, Programmatic). • Increased commercial output across sales and marketing despite year-over-year budget reductions totaling 60%. • Positioned Fidelity Wealth Expert as a Top-4 brand in a market with 30+ competitors (previously ranked as low as #12) • Doubled unaided brand awareness from 8% to 16% within two years; German Brand Award winner (2021) • Supported the implementation of Adobe-based MarTech stack enabling email automation and insights into advertising performance including the entire customer journey from impression to purchase. • Led end-investor content strategy and production across newsletters, knowledge hub, investor magazine, and video masterclasses, reaching 20,000+ B2C clients through a scalable, multi-format content ecosystem. • Improved newsletter engagement, lifting unique open rates from 29% to 36% and CTR from 4% to 5%, outperforming finance benchmarks (22% / 2.72%). • Promoted from Associate Director to Director in 2021.