Marietta, Georgia, United States
Qualified by more than 10 years of accomplishments in the consumer product goods industry. Acknowledged for outstanding success in new market development, new business development, product and service launches, effective marketing program development, category management, Profit & Loss management involving hundreds of customer accounts in multiple states, and customer negotiations reflecting new products, merchandising space, and pricing strategies. Specialties: National Sales Management/DSD Distribution/Warehouse Operations Annual Revenue Growth Complex Contract Negotiations Channel / Traditional Marketing New Product Launches Customer Support and Relationships Key Account Management Distributorship Management Brand Management/Awareness Promotions and Advertising
Oversee sales and distribution covering 8 states. Managing sales through 15 distributors with 89 sales centers, regional chain accounts, Marketing, Merchandising, Demo Teams and Distributor Development. P&L responsibility over 4,000 + Grocery, C-Store, and Drug stores generating over 1.2M in servings units and over $40M revenue. Responsible for volume and trade spend forecasting while driving profits with fact based selling to major grocery, drug, and convenience store Retailers and DSD distributors. Managed trade fund spending of over $1.8M to drive volume while maximizing Variable Contribution Margin Supervised retail sales force to ensure successful plan-o-gram conversions, promotional activity and any other customer initiatives. Created a vertical integration between customer and DSD distributors using aggressive operational tactics. • Manage 14 sales reps and 2 demo teams covering 8 states • Responsible for Pepsi Bottling Company SE Business Unit, Buffalo Rock Pepsi, PAS South, and 8 other independent bottlers. • Manage on and off premise sales • Produced $3.2 million in annual sales by establishing an independent distributor network in Alabama, Mississippi, and Louisiana. • Added $2 million per year by increasing space gains and growing market share by 6 points. • Promoted from State Manager to South East Regional manager in 2008 Key Account Management: Publix Ingles Lowes Foods Sweetbay Supermarkets Race Trac Circle K SE Sams Mart 7-11 Florida QT Georgia 1st coast energy Spinx Golden Pantry
$18 million distributor of sports nutrition products with 35 employees and four locations.; Promoted rapidly through series of positions with increasing responsibility. Oversaw day-to-day operations including sales, vendor relations, distribution operations, staffing, accounting, budgeting and forecasting, inventory control, and purchasing. Grew sales from $1.4 to more than $18 million in six years by introducing new business model. Achieved more than 200% sales growth in two years through developing new lines and marketing. Managed $2 to $3 million inventory with up to 40 different brands. Attained 7% reduction in payroll by streamlining operations and duplication. Received numerous sales awards from manufacturers.
$500 million manufacturer of sports nutrition products with 1,000 employees and six locations worldwide.