Ireland
I am a creative, people-focused, data driven digital marketing manager with a demonstrated history of excelling in dynamic, challenging environments who thrives in collaborating with a broad range of stakeholders.
• Lead the Paddy Power CRM Team, with direct managerial responsibility for two CRM Managers and over-arching responsibility for a team of nine. • Define and implement the Paddy Power CRM strategy to increase customer value and engagement, with a focus on ensuring comms from different channels (Sports / Gaming / Retail) speak to the customer as one Paddy Power brand and bring the Paddy Power brand to life. • Manage the day to day implementation of GDPR and othe regulatory changes, including optimising opt in rates and customer engagement with comms in a post-GDPR world. • Partner with key stakeholders (PP Sports Director, PP Gaming Director and PP Retail Director) and their teams to develop longer term customer-centric planning processes, resulting in improved execution of campaigns. • Own, adapt and evolve current CRM initiatives, establishing the right KPIs to track performance and optimise accordingly, with the support of the CRM Insight Team. Continually look to optimise campaigns via technology such as Moveable Ink. • Identify opportunities for automation and work with other teams to implement, with a focus on efforts which improve personalisation of comms. • Establish a strong relationship with the Lifecycle CRM Team to deliver integrated comms plan. • Manage the pipeline of strategic and tactical projects for Paddy Power, best using resource to efficiently deliver projects, whilst maximising development opportunities for my team. • Work closely with the Head of Betfair CRM to ensure the two brands’ CRM strategies are best delivering against the distinct strategies of each brand, as well as encouraging share and reapply between the two brands. • Constantly bring the outside in, sharing best in class examples from both within and beyond our industry and leveraging the learning for Paddy Power wherever possible – be that in terms of technology, contact strategy, content, execution etc.
-Planning, costing, building and execution of Paddy Power CRM marketing campaigns based on specific customer segmentation, campaign or behavioural change objectives -Working closely with the Paddy Power Commercial team to produce coherent and high performing sports marketing plans delivering against business and product KPIs -Managing the CRM marketing budget to meet the desired balance between ROI and spend -Maximising customer awareness of, and engagement with, Paddy Power’s services and products via education and promotional activity -Collaborating with the Marketing Insight team to constantly improve targeting and campaign performance -Liaising with Creative Studio to deliver exciting on-brand content, both visual and copy -Working with the Optimisation Manager to maximise the team’s use of all available marketing technology in order to drive continuous performance improvement -Developing and implementing Personal Development Plans for all members of my CRM team
-Leading the development and execution of communications plans for PP UK & Ireland in tandem with the Planning & Promotions team -Overseeing team’s day-to-day management of marketing campaigns to ensure on-time, flawless execution against plans -Driving creative excellence and engaging, on-brand communications -Close collaboration with other marketing functions (CMO, Editorial, Social Media, Onsite Content) to ensure optimised impact of marketing campaigns integrated across all customer touchpoints -Key contact for in-house design and agencies -Leading the development of on-going test and learn activities, working with internal teams to deliver on those plans -Own commercial KPIs relating to campaign engagement and drive performance against targets: Attributable Revenue, Comms Engagement metrics, etc. -Managing the reporting of performance against team targets, with learnings deployed back into planning to drive iterative improvement -Ongoing management of Campaign Execution team -Implementing and provide ongoing focus on Personal Development Plans across all team members
-Creating, updating and editing content on events and businesses across Community Engine’s web platform. -Sourcing, editing and uploading images to complement and embellish web pages. -Researching details on events, sports events, businesses and communities and transforming findings into web content. -Utilising social media outlets such as Facebook and Twitter to attract maximum exposure for the website.
-Collating information from face to face interviews, phone conversations and email and writing articles for the news, sport, entertainment and business sections. -Proofreading, sub-editing and formatting copy and deciding on -appropriate layout and headline. -Constructing and editing sales editorial for a wide variety of businesses.