Kevin Guthrie

Leading Sales and Marketing Professional in Wine and Liquor Industry

Madison, Wisconsin, United States

About

At Frank Beverage Group, leading a dedicated team in the Wine and Liquor Division, I've honed my people management skills and leveraged my analytical acumen to drive our sales strategy. My role as Vice President of Sales and Marketing builds upon my successful tenure as Senior Director, where I led a team of 75 professionals to provide premier retail consultation services in Wisconsin. The combination of my Certified Specialist of Spirits (C.S.S.) accreditation and a strong foundation in data analytics has been crucial in understanding market trends and customer behaviors, enabling us to achieve our sales objectives. Our team's commitment to excellence is reflected in the innovative sales programs and marketing initiatives that have notably enhanced our market presence.

Experience

  • Frank Beverage Group (24 yrs 4 mos)
    • Vice President of Sales and Marketing - Wine and Liquor Division
      Jan 2024 - Present · 2 yrs 6 mos

      In my role at Frank Beverage Group, I spearhead a talented sales team focused on the distribution of beverage alcohol in southwestern Wisconsin. By emphasizing training and consistent execution, we aim to lead the market in share growth while upholding responsible practices. My passion for the industry drives our commitment to exceeding expectations and fostering a culture of excellence.

    • Senior Director of Sales - Wine and Liquor Division
      Jan 2022 - Mar 2024 · 2 yrs 3 mos

      Lead a team of 9 beverage alcohol sales managers with 75 sales and service professionals striving to provide the highest level of retail consultation in Wisconsin.

    • Director of Sales - Liquor Division
      Mar 2021 - Jan 2022 · 11 mos

      Lead a team of 6 sales managers with 30 sales and service professionals striving to provide the highest level of retail consultation in Wisconsin.