France
Sales Director at CANAL+ Madagascar, with over 7 years of experience at CANAL+ Afrique. I have worked across 15 African markets, coordinated group-wide commercial strategies, and held operational roles in multiple countries, including Benin and Madagascar. Multilingual and experienced across three continents, I am passionate about building impactful commercial strategies, with a strong interest in politics, sports, and culture.
▪ Leading a sales organization of 100 salespeople, including 13 direct managers ▪ Managing 22 owned retail stores and a network of 700 partner points of sale ▪ Driving strategic commercial projects (launch of new channels, new commercial packages, etc.) ▪ Designing and deploying the commercial strategy (offers, pricing, promotions) ▪ Defining and monitoring sales targets and performance ▪ Training, organizing, and energizing the sales network ▪ Building and overseeing the budget for the entire sales division Negotiating strategic partnerships and global deals with telecom operators to drive business growth
Coordinated the CANAL+ Group commercial policy across 15 subsidiaries operating in 22 African countries, including Benin, Burkina Faso, Burundi, Cameroon, Central African Republic, Chad, Congo, DRC, Djibouti, Equatorial Guinea, Ethiopia, Gabon, Guinea, Guinea-Bissau, Côte d’Ivoire, Madagascar, Mali, Mauritania, Niger, Rwanda, Senegal, and Togo. • Defined distribution strategies and business models and supported their deployment across markets (network structuring, launch of new channels, segmentation, commission schemes, etc.) • Supported subsidiaries through missions and commercial audits, and drafted action plans • Led and coordinated commercial initiatives (commercial policy, sales challenges, promotion tracking, analysis and guidelines, budget and KPI monitoring) • Identified and coordinated development needs (tools, training, merchandising) • Managed commercial projects at Group level Identified and shared best practices across markets to drive performance and alignment
• Supported the structuring and professionalization of the indirect distribution network (14 partners, 700 points of sale), including performance monitoring through KPIs and dashboards • Led the organization and development of nationwide field sales teams (8 brigades, 65 sales representatives) • Managed and coordinated key commercial development projects, including: • Rollout of Solar Home System partnerships (Engie Fenix, Qotto) providing solar kits to households in non‑electrified areas • Recruitment and training of 110 salespeople • Implementation of point-of-sale segmentation and merchandising standards Contribution to commercial events and promotion campaigns
• Selected as a finalist in the 2023 Vivendi Public Speaking Competition • Delivered an oral presentation in front of a jury of journalists, lawyers, and public speaking experts
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