Jamesville, New York, United States
Responsible for collaborating with the Sales Analytics and Commercial teams to design and supply analytics and insights related to sales performance, campaign effectiveness, account management, program performance, and other analytics required to support the strategic agenda
Responsible for implementing Syngenta’s AgriEdge program with commercial growers within New York and New England. This is accomplished by segmenting commercial growers, developing relationships, coaching distribution retailers on crop protection products and our digital suite of software provided by Syngenta. • Create demand and increase territory grower sales through AgriEdge by growing Crop Protection, Seed Care and Seed. • Build brands by utilizing internal data to coach retail channel partners, solve problems and maximize sales. • Analyze program data via Salesforce and Qlik to identify opportunities, develop value propositions and manage exposure of risk management elements. • Provide farm management SaaS solutions to growers, business planning with retail partners, and technical service to enrolled AgriEdge growers. • 2021 AgriEdge Sales + 27% YoY
Responsible for commercial sales of agricultural chemicals and software, used to track chemical usage and the quality of crops from the field to shipping to make data driven decisions in regards to marketing, directly to commercial fruit and vegetable growers/packers and agricultural chemical distributors throughout New England. • Interface and build the commercial relationships with Owners/CEOs, Operations Managers, Packing Line Engineers and Quality Control Managers in the area of responsibility. • Manage pricing strategies and ensure alignment with customer segmentation, forecasting and product related strategies. • Coordinate and conduct grower trials with customers to validate product concepts, identify new product concepts and solve existing technical issues. • North American Category Leader for Sales Metrics and Analytics responsibilities include tracking KPI’s for NAR sales team and building sales dashboards.
Responsible for sales of post-harvest agricultural chemicals and packing line equipment used for snatiation and food grade coatings to commercial fruit and vegetable growers/packers and agricultural chemical distributors throughout the Northeast and Canada. • Key Accounts: Nutrien Ag Solutions, Helena Agri Enterprises, New York Apple Sales Group, N.M. Bartlett, KM Davies, Yonder Farms and Crown Orchards. • Interface and build the commercial relationships with Owners/CEOs, Operations Managers, Packing Line Engineers and Quality Control Managers in the area of responsibility. • Zoho CRM captain for North American region, built data base and rolled out system to Pome Team. • Increased distribution of post-harvest fungicide business segment to grow total business 57% from 2017 to 2019.
Responsible for leading a team of eight sales representatives to drive superior marketplace execution, customer service and growth. Set productivity and service targets and ensure proper resource allocation between accounts to generate over $12MM in annual sales in over 30 Supermarket and Club Chain Stores. • Key Accounts: Price Chopper, Hannaford Supermarkets, ShopRite and Walmart. • Work proactively with customers to understand business needs and develop strong relationships on regional level. Identified opportunity gaps in pricing, promotion, shelf space and product distribution. • Pull current KPI’s; review IRI & Nielsen data, dashboard and current distribution reports to develop category opportunity plans for key customers with knowledge of syndicated data. • UNY Market Technologist, responsible for roll out and education of PepsiCo Sales and Operation app bases platforms. 2017 UNY Go Spot Check captain to capture all Large Format feature and display add conversions each week.
Responsible for leading a team of over twenty front-line employees to merchandise orders to key customers in a fast-paced direct store delivery environment. Continued development of team by setting productivity and service targets, measure performance to drive accountability to yield an outstanding Accounts Merchandised as Scheduled score of 96.3% 2015. • Key Accounts: Price Chopper, Hannaford Supermarkets, ShopRite, Walmart, C-Level Stores and Hospitality Accounts across capital region of New York. • Apply knowledge of merchandising principles to drive productivity and understand cost per unit constraints in meeting customer needs. Cut sales operations costs $60k vs plan in 2013 by restructuring merchandising routes and using Merchandising Productivity Manager to optimize employees schedule.
• Develop all assigned accounts to grow sales volume, market share, product distribution, space allocation and build/maintain customer relationships. • Solicit new business to increase volume and new package distribution within the territory. • Sell and execute national and local promotions, solicit placement of incremental marketing equipment, displays, racks and sell sufficient product inventory. • Utilize point-of-sale materials to stimulate sales. • Close voids for new products in all accounts to increase distribution and brand awareness. • Provide excellent service to assigned accounts; create and maintain goodwill with all customers. • Manage Pepsi CO delivery drivers and merchandisers to ensure effective service.