Los Angeles, California, United States
- Responsible for growth and maintenance of paid digital advertising channels, including paid search, paid social, and display marketing - Pod lead 10 person team and manage 3 direct reports
- Responsible for Pre-Approval solicitations strategy - Responsible for preferred auto dealer strategy, also known as Diamond dealers - Managed 3 direct reports
- Led process to partner with external vendor to shift towards more digital strategy for the business - Designed tests to explore new market segments - Managed one direct report