Pewaukee, Wisconsin, United States
With over two years of experience as an Area Sales Manager at Frank Beverage Group, I focus on strengthening brand presence, developing relationships with key accounts, and driving sales. I work collaboratively with a dedicated team to secure distribution, achieve sales benchmarks, and implement local brand programs. My role includes coaching and motivating sales representatives to meet priorities and exceed volume and distribution goals. My career reflects a blend of leadership, analytical acumen, and customer-focused strategies. I leverage my Certified Specialist of Spirits credential alongside my expertise in brand development and data analysis to identify market opportunities and deliver results. My goal is to contribute to organizational growth by fostering strong partnerships and optimizing team performance.
• Work key on and off-Premise accounts developing relationships, building brand presence and sales • Secure and expand distribution in trade channels by setting benchmarks and calling on accounts both independently and with sales representatives • Manage a sales team including merchandisers. • Coach, train, and motivate sales representatives to achieve monthly priorities, quarterly volume goals, and distribution and feature/promotion goals. • Review monthly on and off-premise priorities to identify opportunities, underperforming accounts, or potential loss of distribution within an account. • Assist in creating local brand programs. • Achieve assigned goals (distribution / volume) in respective selling area. • Execute brand marketing plans. • Conduct sales meetings and product presentations. • Provide consistent and regular communication to sales team. • Work with supplier representatives and assist in meeting supplier goals. • Maintain knowledge of product portfolio and promotions. • Manage expenses to budget. • Participate in shelf resets. • Sell, merchandise, and build displays. • Prepare and present staff trainings in key accounts. • Sell, budget, and coordinate the execution of special events in the designated area. • Attend on premise promotions as needed. • Other duties as assigned.
• Provide for the safety of up to 225+ people on any given tour by following the rules and regulations by state and national boating organizations. • Serve as professional information resource and publicly present historical information on the Lake Geneva area • Schedule, plan, and organize tour responsibilities to ensure efficient and friendly cruise for both the crew and passengers • Manage a crew for daily tasks to ensure mechanical and sanitary success
Learning the impact of agreement and how fun it can be to give up control and work skillfully in the moment. Public speaking under the pressure of being in front of a full crowd, with no script, at their suggestions!
Commercially fishing different types salmon by purse seine in the Prince Williams Sound region of Alaska. • Critical thinking was required to make decisions and solutions in a stressful environment during deteriorating weather conditions in physically demanding circumstances. • Communication skills were crucial for the success and safety of the captain, fellow crew members, and surrounding fishing vessels in a concentrated area. • Listening played a significant role in successfully adjusting to the steep learning curve of the commercial fishing industry, techniques, and etiquette. • Attention to detail was important in sorting the differing types of species in rapid succession while evaluating the quality of our catch. • Analytics from surrounding fish hatcheries were used to forecast the quantity and fishing areas of highest potential salmon return.
Responsibilities included: Analyzing data reports from Facebook and Instagram and developing a marketing plan to drive internet traffic (and sales) toward a specific adventure package of the customer's choice.