New York, New York, United States
• Specialized in developing data driven, strategic recommendations for Retail and CPG clients through creating presentations, workshopping, and designing future state business cases, contributing to overall industry pipeline • Conducted stakeholder interviews with C-Suite executives and key functional business leaders, synthesizing pain points to drive actionable insights for the development of future state operating business models and subsequent 1-3 year roadmaps • Consolidated market research and competitive shopping assessments across +10 retailers, resulting in a benchmarking assessment to identify current state gaps and opportunities in the retailer’s omnichannel customer experience • Performed high level project management in collaboration with key IT and Product Management teams and conducted data analyses to triage, prioritize, and track healthcare provider issues, impacting a 16M membership base across 5 states • Designed and launched a pilot talent experience to over 550 senior consultants across +15 major local offices and drove future human resource improvements and broader change management nationally • Contributed to the development of go-to-market proposals and whitepapers, enabling executive teams to make strategic decisions and accelerating sales conversions year over year
• Evaluated and commercialized future business opportunities by leveraging analytics to predict market size, expected margins, impact to existing customers, and impact to total available market • Developed BI dashboards and report on KPI’s that track teams’ 3-year goals of increasing revenue, brand awareness, menu composition, and customer lifetime value • Collaborated with Product Engineering and Data Analytics teams to create sophisticated analytics tools via Looker to better measure the business’s impact to retention and customer acquisition cost • Lead the pricing strategy for Freshly’s Premium line by using pricing surveys, competitor research, and financial modeling, improving total incremental margin by +180% • Managed the budgeting strategy for all food cost, packaging, and labor, contributing to positive EBITDA year over year
• Managed P&L responsibilities for Meal Solutions categories; key focuses included driving competitive assortment, improving digital marketing tactics, and engineering the online experience • Optimized omni-channel assortment discipline and product development processes, improving category profitability and contributing to incremental topline growth • Improved on-site experience through SEO/SEM optimization, leading to increased traffic & conversion by +50% and #1 Google Search Ranking • Negotiated joint partnerships with 6 Fortune 500 CPG suppliers by outlining business strategies and constructing digital transformation roadmaps • Led a cross-functional team of category merchants, site merchandisers, and digital marketers on “Back to School” project for total Food and Beverage vertical • Established new business practices with Walmart Media Group, assisting in building communication channels, implementing improved ad-spend tracking, and creating training modules for total enterprise presentations