New York, New York, United States
I am a highly creative individual with a passion for excellence in the field of visual merchandising and store design. I am not only a brand builder but an enthusiast that believes all brands need to be thoughtfully designed while understanding that research leads to strategic and strong conceptual designs. My process includes; • Discovery • Strategy • Concept • Design • Implementation • Management of Design I have implemented these processes at brands including; NBC Universal, Gucci, Charming Charlie, Chanel, Walt Disney World, Crabtree & Evelyn, Bath and Body Works, Americas Mart, Saks Fifth Ave & Flintlock Faroy. I am a strong partner and believe in building relationships to formulate success. Being an excellent communicator has led me to become a leader in merchandising customer experience segment with a strong focus on the customer’s POV, POP design and development and focused schematics to collectively drive sales. Specialties: Visual Merchandising, Creative Design & Development, Branding, Project Management, Research, Schematic Development, Public Speaking, Visual Consultant, Creator of Visual On-Line Learning, Budget Management, Negotiation & Staff Development
Set and maintain all in store merchandising/displays and windows supporting the Chanel brand experience for 3 boutiques in Florida. Work with Store Directors and Regional Visual Manager to measure results.
Challenged to creatively overhaul in-store visual experience and appearance for 375 stores in the US and 16 international locations, including all VM functions, fixture & retail store design components. •Develop & Manage all Store Design timelines. Create a global monthly in-store VM directive. •Responsible for all VM&SD field communication/training & learning. •Partner with Store Op’s with all on-going VM training for corp. office and field teams. •Successfully designed and opened the first flagship new concept Charming Charlie prototype store on 5th Ave. •Visually designed and developed (16) international stores in United Emirates and Philippines all within the new branded store design concept
Spearheaded all in-store visual merchandising for RTW, handbags, luggage, shoes & small leather goods delivering exceptional results while executing the GUCCI worldwide image as one of the leaders in the luxury goods market.