Harpenden, England, United Kingdom
2021 PF Award Winner - Marketing Excellence An accomplished and creative digital communications professional, highly experienced in delivering innovative and inspired marketing campaigns. I have a genuine passion for new media and evolving social technologies and endeavor to find unique ways of engaging customers, by challenging the boundaries of the traditional routes to market. With a hands-on approach in coordinating online marketing campaigns and web projects, comfortable managing agencies and in-house teams, with strategic digital skills and solid knowledge in online marketing
Oversee all UK affiliate digital initiatives with key focus on a portfolio of 17 key products, providing digital solutions to help increase product exposure across the complete range, covering both the branded portfolio, strategic brands and complete over the counter range. Continued development of the UK strategic digital road-map, implementing new digital processes, increasing HCP interaction and further streamlining the way in which we communicate with HCPs. Leading the omnichannel project development roll out within the UK, most advanced development across all Mylan affiliates with processes being incorporated into Mylans global digital road-map.
- Implement online marketing strategies directly resulting in qualified lead generation for the business -Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns - Deliver optimised digital content across a variety of platforms and provide recommendations for content development in line with SEO goals - Design, build and maintain our social media presence -Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimise spend and performance aligned with these - Perform keyword research in coordination with business objectives to optimise existing content and develop opportunities - Manage Google Analytics, ensuing all campaigns are monitored and implement data led improvements based on insights
Drive SEO improvement across all language and division platforms. Create and publish online content which drives relevant inbound traffic to site and enquiries as well as enhancing brand. Continually review websites for improvements, implement fixes, agree development plans. Manage and update web content (6 Language versions, 16 regional versions) Manage PPC (multi-language, multi-division and multi-product campaigns currently). Integrating and using Social Media. Supporting and developing e-marketing campaigns. Support to e-marketing programme, develop and set content for e-mailing campaigns. Manage and update web content (6 Language versions, 16 regional versions - (updating, products, events, daily updates)) working with local teams
Decision management of company I.T infrastructure covering offices and staff within the U.K head office and mobile staff users. Continue to improve on current systems & also develop a more robust infrastructure to help meet the needs of the company’s business expansion process. - Manage crisis situations, which may involve complex technical hardware or software issues - Planning, organizing and supervising IT related projects within the organization. - Develop & implement I.T policies & procedures based on input from various business departments. - Plan, develop & implement the I.T. budget. Obtain competitive prices to ensure cost effectiveness - Provide multiple level of support to all company employees, resolving all issues within a timely manor - Evaluate user needs & system functionality to ensure that I.T. facilities meet these need