Zürich Metropolitan Area
Leading global digital strategy, MarTech ecosystem, and omnichannel campaigns across markets. - Own and evolve the global marketing technology ecosystem (CMS, social, analytics, digital communications and marketing platforms) - Own global social media and external content strategy, ensuring consistent and impactful brand presence across channels - Lead global digital marketing and communications campaigns, enabling integrated execution across markets - Collaborate with Group IT to drive enterprise-wide digital transformation, including program delivery, capability building, and change management - Drive strategic digital projects across markets, from concept to delivery - Establish and govern global digital standards, guidelines, and SOPs - Own global digital media budget and deliver performance reports to senior leadership and the board
Driving omnichannel strategy and capability building across brands and business units. - Defined and led omnichannel marketing and content strategies across brands and therapeutic areas - Partnered with global and regional stakeholders to deliver integrated campaigns and align strategy with local execution - Acted as strategic advisor to brand and sales leadership, shaping planning processes and omnichannel best practices - Drove adoption of global marketing tools and build local capabilities - Designed agile content and campaign frameworks to improve speed and efficiency
Strategic digital partner across multiple business units, driving innovation and omnichannel execution. - Served as digital marketing business partner to three business units (Inflammation & Immunology, Vaccines, Hospital) - Owned end-to-end digital campaign strategy, execution, and performance analytics - Acted as product owner for HCP platforms, driving roadmap and optimization - Led MarTech and innovation initiatives (marketing automation, personalization, social, analytics) - Coached brand teams and junior colleagues, building digital capabilities and data-driven ways of working
Executing digital campaigns and supporting strategic marketing initiatives across business units. - Planned, created, and optimized digital content and campaigns across multiple therapeutic areas and channels - Managed paid social and social media strategy - Implemented a new website personalization and email marketing tool, enhancing targeting and campaign effectiveness - Acted as a product owner for Internal Medicine DTC website, overseeing content, optimization and promotion - Served as Digital Marketing Business Partner to Corporate Communications (from 01/2020) and Inflammation & Immunology (from 08/2020), leading digital strategy, planning, and performance reporting
Leading marketing and communications for a B2B startup environment. - Led end-to-end marketing and communications, including content, PR, lead generation, employer branding, and internal communications - Drove brand visibility and demand generation through integrated campaigns and content initiatives. - Acted as Data Privacy Officer, implementing General Data Protection Regulation (GDPR) across the organization and embedding compliant data practices - Managed and developed a team of interns, overseeing execution and day-to-day operations
Managing full-cycle B2B sales and customer relationships. - Managed full sales cycle from prospecting and acquisition to closing and customer success - Built client relationships, driving retention, upsell opportunities, and customer satisfaction
Supported the Marketing and Communications team in executing brand, digital, and content initiatives during a brand transformation. - Contributed to the implementation of a new brand strategy across digital channels and internal communications - Supported website and intranet content management and updates - Assisted with social media marketing, media monitoring, and content creation - Prepared presentations, publications, and internal communications materials - Supported sustainability reporting activities and related communications outputs