Austria
Creative-Allrounder mit einem starken Fokus auf Innovationsmanagement, Eventmanagement und Partnership-Management. Ich bin stets darauf bedacht, innovative Lösungen zu finden, um die Sichtbarkeit von Marken zu steigern und ein beeindruckendes Kundenerlebnis zu schaffen.
Community & Stakeholder Specialist at Innovation Map We explore trends, emerging technologies and ambitions to find ways to ensure that Austrias companies stay competitive and future-proof. - manage stakeholder ecossystem across business, research and the public sector around the Innovation Map - create and scale engagement formats such as “How to Future” to enable structured exchange and hands on foresight thinking - design workshop architectures and method toolkits (from concept to facilitation and documentation) - facilitate workshops and co creation sessions, turning insights into actionable outputs and next steps - drive iterative improvement of formats and methods to increase adoption, clarity and impact for member companies
We are the leading European off-price specialist for fashion. We protect our partners brand equity - both online & offline. - led large scale retail customer events in Austria (up to 1,000 guests), from concept to delivery and post event review - owned cross functional stakeholder management as the Austria interface between HQ Germany, store teams, partners and external agencies - budget responsibility for key initiatives, maintaining a strong customer experience while reducing event spend - planned and executed retail marketing and POS activities, including external communications, CRM/newsletter campaigns and the ongoing development of the B2B approach - supported the Austrian management team with project coordination, process development and day to day execution in close collaboration with AT leadership - served as the Austrian point of contact and interface for retail system implementations (POS, invoicing, logistics - SAP HANA V4), coordinating requirements, testing, rollouts and internal communication (task allocation led by management) - contributed to Covid 19 operational measures, including coordination support for short time work processes
Marketing Natives is a non profit community connecting marketeers through curated events and knowledge exchange. - managed stakeholder coordination with the venue partner (A1 Headquarters) - responsible for sponsor relationship management for example with Coca-Cola - coordinated speaker and technical briefings and ensured smooth on site execution - owned run of show alignment and on site event coordination - set up ticketing and attendee management via Eventbrite
- Project management for live marketing and brand activations (concept to rollout to debrief) - Concept and delivery of BTL/POS campaigns and on site promotions (multi location) - Client and stakeholder coordination for accounts incl. SPAR, HOFER/Medion and A1 - Pitch support and concept development for events and activations - Promoter operations: selection, onboarding, briefings, QA; promoter database setup - Budget responsibility: cost calculations, monitoring and supplier coordination