Katy, Texas, United States
I am a results-driven marketing and product management leader with a passion for innovation, technology, and driving measurable growth. With extensive experience in marketing strategy, brand development, and customer acquisition, I thrive at the intersection of creativity and data-driven decision-making. I’ve successfully built and led high-performing teams, spearheaded organizational change, and leveraged technology to deliver impactful marketing campaigns that resonate with audiences and achieve business goals. Throughout my career, I’ve been committed to fostering collaboration, breaking down silos, and creating environments where teams feel empowered to innovate and exceed expectations. I believe in using data to guide strategy, creative storytelling to engage audiences, and strong leadership to bring visions to life. CORE SKILLS: Marketing & Brand Strategy | Product Management | Creative Direction | Team Leadership & Mentorship | Data-Driven Decision Making | Digital & Content Marketing | Cross-Functional Collaboration | Vendor Management | Budget Oversight | Project Management | Customer Acquisition & Retention EXPERTISE: Product Management | Cross-Collaboration | Marketing Automation | Email Marketing | Content Marketing | Graphic Design | Website Design & Implementation | Marketing Analytics | A/B Testing | Conversion Rate Optimization | Brand Development | User Experience (UX) Design | Mobile Marketing | Video Marketing | Brochures & Collateral | Direct Mail SOFTWARE / SYSTEM TOOLBOX: Salesforce Marketing Cloud | Acoustic Marketing Cloud | Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat) | Canva | Microsoft Office (Word, Excel, PowerPoint, Teams) | Zoom | Slack | Sitefinity CMS | Kentico CMS | WordPress | Monsido | Siteimprove | Silktide | Yext | Wave2 | Asana | Zapier | Poppulo | Formstack | Artificial Intelligence INTERESTS: Marketing Technology | Artificial Intelligence | Health & Fitness | Reading | Cooking
• Led a marketing team of six, establishing clear project flow expectations, accountability, and prioritization while fostering a creative and collaborative culture • Developed and implemented strategic marketing campaigns across various channels including direct mail, display advertising, search engine marketing, social media, content marketing, video, and audio • Launched new corporate website, modernized the marketing technology stack, introduced marketing segmentation and marketing automation • Collaborated on new company-wide initiatives and vendor selection • Managed a $4 million marketing budget, ensuring efficient resource allocation, ROI tracking, and budget stewardship • Led content strategy for digital platforms, including websites, email campaigns, social media, and video content, ensuring brand consistency and engagement • Ensured all marketing campaigns adhered to regulatory compliance requirements for financial institutions
• Managed a team of five marketing professionals, including digital marketing specialists, marketing specialist, graphic designer, and a community relations director. • Led the design and implementation of a new website, marketing automation platform, and other marketing technologies to improve and speed marketing efforts. • Collaborated with the senior leadership team on digital banking platform conversion and related tech initiatives.
• Managed a team of four, including digital marketers, graphic designer and content marketer, resulting in consistent Credit Union National Association Marketing Award wins (2016-2021). • Spearheaded the development and launch of new corporate website recognized as “Financial Services Website of the Year.” • Selected and implemented Salesforce Marketing Cloud, created multiple automated onboarding journeys, improved campaign efficiency and member engagement. • Introduced Salesforce Datorama (now Marketing Cloud Intelligence) to unify marketing data, automate reporting, and identify optimization opportunities. • Successfully built relations with other departments to break down barriers, speed communication, and transform the credit union into a digital leader.
• Led digital transformation initiatives, including website redesigns and digital marketing strategies that expanded audience reach, donations, and engagement.