Dubai, United Arab Emirates
Senior marketing, communications and brand leader with more than 20 years of experience driving growth, strengthening reputation and advising CEOs, boards and executive leadership teams across multinational organisations operating in highly regulated, complex and fast-evolving industries. Proven track record of building and leading global and regional functions that drive growth, strengthen reputation and deliver measurable business impact. Experience spans integrated marketing, brand strategy and positioning, demand generation, digital marketing, customer engagement, customer experience, go-to-market activation, digital transformation, executive positioning, thought leadership, corporate communications, sponsorship activation, crisis and issues management, and employee engagement. Skilled at translating business strategy into compelling market narratives, building high-performing teams, and delivering programmes that support customer acquisition, commercial growth, and long-term brand value. Sector Experience: Global Logistics | Financial Services & Payments | Cybersecurity & Digital Identity | Technology | Energy & Utilities | Industrial Manufacturing & Automation | Chemicals & Petrochemicals | Renewable Energy | Infrastructure & Smart Cities | Government & Public Sector
Senior marketing, communications and brand leader responsible for driving global brand strategy, digital marketing, corporate communications, reputation management and stakeholder engagement for one of the world's leading trade and logistics organisations, operating across more than 100 countries and employing over 125,000 people worldwide. Lead a global organisation of more than 50 professionals spanning brand, digital marketing, media relations, reputation and thought leadership, executive communications and internal communications. Reporting to the Group Chief Communications & Government Relations Officer and partner closely with executive leadership to strengthen market positioning, support commercial growth, enhance customer and stakeholder engagement, and protect and elevate corporate reputation across global markets.
Global marketing, communications and executive engagement leader for Mastercard's US$10 billion Cyber & Intelligence business, responsible for driving go-to-market strategy, customer engagement, thought leadership, executive positioning and global events across a rapidly expanding portfolio spanning cybersecurity, digital identity, fraud prevention, open banking, artificial intelligence and payment resilience. Led an international organisation of more than 80 professionals across B2B marketing, communications, executive engagement and customer events. Served as a member of the executive leadership team and trusted advisor to the President, partnering closely with sales, product and regional leadership teams to accelerate growth, strengthen market positioning, support customer acquisition and engagement, and drive awareness of Mastercard's expanding portfolio of cybersecurity and digital trust solutions. Led the marketing integration and positioning of multiple strategic acquisitions, developed global thought leadership and executive visibility programmes, and delivered customer engagement initiatives that strengthened Mastercard's reputation as a leader in digital trust, cybersecurity, fraud intelligence and financial technology innovation.
Established and led GE's first Commercial Communications function across the Middle East and Africa, supporting business growth, executive positioning, crisis readiness and stakeholder engagement across the energy sector. - Partnered with commercial and product leadership to align narrative with growth and demand-generation priorities. - Translated complex technologies into economic and societal impact stories for government and industry stakeholders. - Strengthened executive visibility, media positioning and crisis preparedness. - Introduced analytics frameworks to embed performance measurement and accountability.
Regional communications leader responsible for strengthening market visibility, customer engagement and commercial growth across Honeywell's industrial technology businesses throughout the Middle East, North Africa and Türkiye. Supported businesses spanning industrial automation, process technologies, advanced materials, energy efficiency and infrastructure solutions, partnering closely with commercial and technical teams to position complex technologies and innovation-led solutions with customers and industry stakeholders.
Regional communications manager for Dow Chemical's MENA operations, one of the world's largest chemicals, materials science and advanced manufacturing businesses. Supported market development, stakeholder engagement and business growth across a diverse portfolio spanning performance materials, industrial solutions, packaging, sustainability and manufacturing innovation.