North Kingstown, Rhode Island, United States
I’m a strategic content and talent marketing professional with over 10 years of experience leading digital storytelling, brand building, and audience engagement for global brands. I’m passionate about asking questions, learning continuously, and challenging the status quo to drive measurable results. As a Talent Marketing Manager at UnitedHealth Group, I lead the global talent marketing content strategy for a Fortune 3 organization, partnering across teams to enhance our employer brand, attract top talent, and strengthen employee advocacy. Previously, I’ve led social media and content strategies for well-known organizations including Blue Cross Blue Shield of Massachusetts, Hasbro (Transformers, Nerf, Power Rangers), and a leading jewelry brand, as well as in agency environments. I stay ahead of digital and employer branding trends through continuous learning, webinars, conferences, and active membership in the Talent Marketing Board. My expertise includes: • Employer Branding & Recruitment Marketing • Content Strategy & Digital Campaign Management • Social Media Marketing, Community Management & Customer Care • Influencer Marketing, UGC/EGC Management, and Brand Advocacy • Social Listening, Analytics & Reporting (KPI-driven insights) • Cross-functional Collaboration & Agency/Vendor Management I’m fluent in major social and analytics platforms, including LinkedIn, Instagram, TikTok, Facebook, YouTube, Pinterest, and X (Twitter), with hands-on experience using tools like Sprinklr, Hootsuite, Sprout Social, Khoros, Brandwatch, Salesforce Social Studio, Power BI, and Google Analytics. I combine creativity with data-driven strategy to build content that connects people to purpose—whether through employer branding, recruitment marketing, or global storytelling initiatives.
• Drive multi-channel talent marketing digital strategy across display, paid/organic social, careers blog, job boards, Careers site, and email • Manage social advocacy strategy, utilizing social recruitment software to share employer brand content to recruiters and sourcers profiles • Partner with Talent Acquisition partners across the globe (ie. India, Philippines, Puerto Rico, UK & Ireland) on digital marketing strategies that support attracting, engaging, hiring, and retaining talent • Utilize planning tools (Workfront, Opal, Smartsheet, Sprinklr) to track talent marketing campaigns • Maintain communication and partnership between agency and internal teams to manage the execution of owned, shared, and paid media • Facilitate campaign progress reports by gathering and reporting on performance metrics, and using this data to optimize campaign tactics • Influence discussions with talent partners by driving decision-making based on campaign insights
• Reporting to the PR team, partner with brand marketing teams to drive social media strategy across Hasbro’s portfolio of brands (i.e. Nerf, Power Rangers, Transformers) including on Facebook, Instagram, Twitter and TikTok • Create, manage and track shoppable links using Bitly and Google Analytics • Member of SocialMedia.org, participating in weekly discussions with social media leaders at the world’s greatest brands • Experience with Sprinklr and Khoros for community management, social media listening, analytics, digital care, and more • Identify and communicate with potential influencers and maintain influencer lists • Partner with PR and external agencies to identify, vet, and review influencer content, ranging from nano to celebs • Collaborate daily with cross functional teams including communications, PR, marketing, legal, and paid media • Conduct ongoing research to educate teammates on emerging platforms (i.e. TikTok, Clubhouse) and best practices • Provide guidance to team of 3 Social Consumer Care reps on social listening, analytics, reporting, and engagement
• Reporting to the PR/Brand Publicity team, collaborate with cross-functional teams to develop and execute social media content to support product reveals, launches, and events such as Toy Fair New York, San Diego Comic Con, VidCon, and HASCON to name a few. • Day-to-day community management across 20+ Hasbro corporate and brand social media channels including Facebook, Twitter, Instagram, LinkedIn, Snapchat, and YouTube • Review and post social content, develop, and maintain guardrails and escalation protocol, foster dialogue with fans, manage issues and crises and respond to consumer inquiries • Act as the eyes and ears of Hasbro's Brands and communicate findings to the appropriate cross-functional teams
• Managed social media and local search presence for 70+ retail locations globally • Executed multiple, concurrent social media strategies unique to each channel/audience • Trained retail management teams and maintain social media manual based on best practices • Managed external vendor relationships and advertising strategy • Executed campaigns within budget constraints, analyzed and made informed decisions to improve performance • Tracked and monitored the success of online initiatives using advanced reporting tools within Google Analytics/Site Catalyst, Radian6, Social Studio, Curalate, Olapic, etc. • Created content for ALEX AND ANI brand Facebook, Instagram, Twitter, Pinterest, Snapchat and more
• Ensured consistent brand messaging across all social media channels • Served as the liaison between the Retail Operations and Digital Strategy departments • Managed local listings and reviews for store locations on Google, Bing, Yelp, Foursquare, etc • Main contributor to the ALEX AND ANI "Daily 401" blog • Managed mobile campaigns on Swirl's iBeacon marketing platform • Assisted Human Resources team with talent acquisition through social media
• Managed relationships with 12-15 clients, meeting with each on a weekly basis • Created social media marketing plans to align with the goals and needs of each client • Analyzed, reviewed, and reported on effectiveness of campaigns in an effort to maximize results • Ran contests, paid ad placements and sponsored content across social media platforms • Created and executed e-mail marketing campaigns