Selangor, Malaysia
With over 16 years of experience in sales & marketing, I am passionate about creating and executing marketing strategies and campaigns effectively to create brand awareness, drive sales, customer acquisition and build customer loyalty. I’m a certified digital marketing professional and with strong background in B2C/ B2B marketing, channel marketing, online marketing, content development. Currently, I am the Marketing Manager for Asia Pacific at Hoffmann Group, a European market leader in the sale of premium quality tools. A German trading company with wide product range and brands for consumer and industrial application. In my role, I lead the marketing initiatives for the APAC region, aligning with the global marketing strategy from Germany HQ. I coordinate with the sales and product teams to develop marketing communication, product promotions, lead generation, data analysis, prepare the annual budget and marketing plan. Through my leadership and collaboration, I have successfully introduce and launch Hoffmann Group in-house brand product range to the retail market and consumer. Develop and design product communication, packaging, retail marketing for the retail sales channels and consumer in APAC region.
As the head of the marketing department, I lead a dynamic team of marketers specializing in product marketing, marketing communications, and digital marketing. Together, we strive passionately to achieve our company's goals and objectives, driving innovation and excellence in every campaign.
Responsible for developing and communication of marketing program in APAC region. Prepare annual budget, marketing plan, review ROI and sales data analysis. Develop on/off-line ads campaign to increase brand awareness, market share, customer base & sales network. Marketing lead at APAC and coordinator for Germany HQ to align global marketing initiatives, communication strategies, brand positioning, develop and adapt global campaign for local market. Lead digital marketing, e-business, CRM strategy, manage social media and content development. Oversee PR, external communications, on & off-line advertisements for APAC region. Work closely with product marketing & regional sales team to create and roll-out on/off-line sales and marketing program, oversee the region marketing budget and planning. Coordinate with internal team & external business partners on execution. Lead and create brand awareness in the retail channels, develop trade marketing program, end-user promotion & help establish distribution/retail channel in APAC. Prepare concept, trade show, product seminars & exhibitions in APAC region. Compile report and post event analysis for Germany HQ and management. Key Accomplishments: 1. Responsible for brand & product messaging, retail packaging, communication material & promotion activities for the retail outlets. Work together with PM team to develop distribution & retail channel promotion to create a recurrence sales revenue flow for the business in SEA region. 2. Lead and own Go-to-Market (GTM) strategy for the retail channel partners in the region. From brand positioning, design & development of product packaging till product on display on shelves at retail channel, plus end-user promotion. 3. Lead the development of retail marketing and merchandising, thus successful launch over 60 products into market, established 5 distributors and over 60 resellers, plus generated over Euro 600,000 sales revenue from SEA region in 2022.
Develop and plan sales and marketing roadmap, Go-to-Market (GTM) and advertising strategies for a start-up company that design, develop and manufacture home smart system and IoT products with internet cloud control solutions to efficiently monitor and reduce energy consumption of air conditioning systems for residential, commercial and industrial. Prepare marketing plan and budgets, responsible for branding and corporate identity (CI) from product packaging to sales and marketing materials. Build brand awareness and positioning through balanced media mix – digital, online and offline media. Work with internal and external parties to manage web design, SEO & eCommerce site, social media content and public relation (PR). Create and design communication materials for a variety of mediums, business partners, target audiences and market. Analyse suitable marketing and advertising approaches (ATL, BTL and TTL) in various region. Create sales & marketing promotions for B2B and B2C - distributors, retail channels, system integrators (SI) and end-users.
Develop sales & marketing strategy, CRM program, GTM, product launches, brand and event activation for the company (Mercedes-Benz Dealership). Lead and strategize S&M program through online/offline engagement to optimize prospecting, new customer acquisition & retention. Develop marketing communication and strategies to drive brand awareness and customer acquisition through digital marketing, social media & cloud-based application, OOH, ATL & BTL for sales, pre- owned & aftersales department. Collaborates with business partners/MNC/SME to form strategic alliances and lead generation. Develop CRM & loyalty program to optimize retention. Create and own Go-to-Market (GTM) strategy, prepare annual sales & marketing budget, review P&L, ROI, sales performance, market trend, product and customer data analysis. Brand owner and responsible for CI compliance, retail development, product roadmap and positioning. Coordinate product launches and rebranding activities for dealership. Lead sales managers and marketing team on all sales activities & marketing events. Report to Head of Company and principal.
Responsible for product & channel marketing of consumer products, automotive parts and power tools. Create brand & product awareness to the market. Develop strategies to increase sales channel, distribution and network coverage. Lead the sales team on all sales program & marketing campaign. Prepare annual marketing and A&P budget, oversee the brand & event activation, PR and marketing communication to the market. Work with German and Regional Product Team to develop new product for local & ASEAN market. A part of Retail Concept Development Team to develop flagship concept stores to the region. Report to Country Manager.