Kerem Karadag

Head of Product - Growth

London, England, United Kingdom

About

I am a Product and Marketing Executive operating as a functional part of a CEO, specializing in taking digital banking and financial infrastructure ventures from an absolute standstill to market dominance. I have the unique capability to conceptualize a product, build it from scratch with my team, and drive massive user acquisition through targeted marketing. By taking direct leadership of the Product Development, Marketing, Design, and User Experience teams, I have personally hired and managed cross-functional groups of over 50 professionals. My oversight spans the entire product lifecycle, ensuring frictionless development under strict regulatory frameworks, including platforms built for UK FCA-regulated entities and solutions backed by a Polish EMI license. The true measure of my work is the massive scale and volume it generates. Operating with complete end-to-end ownership, I architected a European B2C digital wallet from zero-to-one, leading both the product design and global marketing to acquire over 2,000,000 active users focused on Card and IBAN utilization within 12 months. In the same vein, I built a comprehensive B2B digital banking platform from scratch that rapidly onboarded 200,000 enterprise users, ultimately transforming it into a financial powerhouse that captured $10 Billion in deposits in a single year. I do not just build complex products; I build the robust growth engines that fuel them. By merging product-led growth with aggressive performance marketing, I have built teams from the ground up that scaled daily active traffic by 100x, pushing platforms from a few hundred to over 35,000 daily clicks. Furthermore, I achieved a 6x overall growth rate for a highly regulated fintech infrastructure platform, proving that rapid user acquisition can perfectly coexist with complex technical demands. My product architectures are designed to seamlessly handle everything from fiat-to-crypto rails and tokenization to direct connections with essential networks like SEPA, SWIFT, and major global card schemes. Whether it involves navigating complex regulatory landscapes, orchestrating API-first technical development, or executing high-converting marketing campaigns, I operate as the central force that drives a fintech vision into a profitable reality. I build, market, and scale financial ecosystems engineered for massive global adoption.

Experience

  • Head of Product - Growth at Stealth Startup
    Dec 2023 - Present · 2 yrs 7 mos

  • Head of Product at Centrue
    Sep 2021 - Dec 2023 · 2 yrs 4 mos

    Centrue is an FCA-regulated and trusted provider of financial services. It offers multi-currency, comprehensive solutions that are swift, efficient, and adhere to global security standards. As a Principal member of MasterCard, Visa, and UnionPay, our advanced API provides seamless integration with essential payment systems SEPA, Faster Payments, BACS, CHAPS, and SWIFT. Accept online payments and access secure, end-to-end payment solutions in over 90 countries with a single API. We are a UK-based EMI Licensed company that offers a modern Payment platform built on infrastructure that is fast, efficient, and secure.

  • Senior Product Manager at Cryptobunq
    Aug 2020 - Sep 2021 · 1 yr 2 mos

    With Cryptobunq, you can access all the necessary crypto services in one place, making it a convenient one-stop-shop solution for your business' crypto needs! We are a crypto-aware digital bank, providing B2B crypto services, including crypto wallet management, custody, tokenization, exchange API, node services, e-commerce checkout, invoicing, and batch payment services. Whether you are just beginning to venture into crypto transactions or are an advanced payment provider, we have the right solution for you!

  • Product Manager at EURK: Euro Stablecoin
    Jul 2018 - Aug 2020 · 2 yrs 2 mos

    EURK is a secure, audited, and 1:1 €uro pegged Stablecoin built on multiple blockchains, empowering innovation with reliability and efficiency. Upgrade your crypto transactions with EURK Stablecoin now and revolutionize the way you transact in the modern payment world!

  • Junior Product Manager at ING
    Jun 2017 - Aug 2017 · 3 mos

    • Experience in Test Driven Development • Working experience with teams working with Scrum • Working with Spring Framework • Professional use of Intellij IDEA and Eclipse • Experience of using test tools such as Mockito