London, England, United Kingdom
Senior Creative Producer with 8+ years specializing in immersive media and art+tech for brands like Apple, IBM, Nike and Ferrari. Currently leading high-impact interactive projects at a top-tier studio. Expert in bridging creative narrative with technical innovation in XR, AI, and generative design. I specialize in the execution of high-impact immersive media where emerging technology meets world-class narrative. Currently at FIELD.IO, I lead complex productions that turn raw technical concepts—generative AI, real-time telemetry, and XR—into visceral experiences for brands like IBM, Grammys and Ferrari. My focus is on 'Experience Innovation': managing the lifecycle of tech-heavy projects from early-stage R&D to global retail rollout.
FIELD.IO is an award-winning creative studio at the intersection of art and technology, designing new forms of visual communication for global brands and cultural institutions. Recognised by Fast Company as one of the World’s Most Innovative Companies, the studio partners with Fortune 500 organisations to deliver cutting-edge digital experiences that merge storytelling, design, and emerging technologies. In my role, I lead the conception and delivery of immersive experiences that combine art direction, technology, and strategic storytelling for clients including IBM, Apple, Nike, and Bank of America. I have managed projects generating $3M+ in annual revenue, acting as senior lead across IBM engagements spanning the USA and EMEA. I have also led the global rollout of AI-driven digital products and large-scale experiential activations, including: IBM AI Sports Club An interactive experience hub for IBM Think 2025, built with generative design systems and adaptive AI environments that respond dynamically to user behaviour. IBM x Grammys An AI-powered music discovery experience that transforms over 150 years of music history into an interactive interface, powered by IBM watsonx. IBM x Scuderia Ferrari An immersive racing experience combining real-time F1 telemetry with AI-driven data storytelling to create multiplayer, interactive simulations. Across these projects, I lead end-to-end delivery spanning product strategy, technical development, and international deployment, coordinating cross-functional teams to build scalable AI-driven creative systems for global audiences.
Built and led creative operations for pioneering immersive experience studio with heritage in music technology, XR, and audiovisual performance. Managed multidisciplinary teams and delivered award-winning projects for global brands. Tilde is an experience innovation studio with a unique heritage in audio visual performance, original storytelling, and creative technology. As the Studio Director at Tilde Studio, we are developing a new generation of meta instruments, to produce high standard musical pieces and interactions in the Web3 and metaverse space. Our work has received numerous awards and recognition around the world.
Tailoring online customer journey based on data. Consulting digital marketers in order to ensure them personalized journeys across web, mobile web, mobile apps, and ad channels and help them drive growth for their brands, with zero marketing waste.
Tailoring online customer journey based on data. Consulting digital marketers in order to ensure them personalized journeys across web, mobile web, mobile apps, and ad channels and help them drive growth for their brands, with zero marketing waste.