San Francisco Bay Area
Results-driven marketing professional with experience in strategic media planning and buying as well as developing and executing nurture programs. Specialties: Lead generation, demand generation, customer acquisition, lifecycle marketing, marketing automation, B2B marketing, lead nurturing, email marketing, email best practices, campaign analysis and optimization, Salesforce, Facebook Advertising, LinkedIn Marketing, Twitter, Google Display Network, Eloqua, and Responsys Interact Speaker at Dreamforce '14 session: Drive Record Attendance to your Next Event with Email Marketing
Highlights and projects: -Scaled Paid Digital Performance to successful IPO: Grew leads by 5X, SDR meetings by 6X, and pipeline by 20X within 2 years. Joined as 2nd member on the Digital Marketing team and built foundational digital programs and processes. -Exceeded Performance Targets: Consistently surpassed Paid Media lead, meeting, and pipeline goals year over year. -ABM Impact on Revenue: Designed and launched a Digital ABM playbook, accelerating pipeline and helping to close 30+ multi-million dollar ACV deals -Built Full-Funnel Strategy: Developed a comprehensive paid media strategy to maximize high-quality sales leads, drive meetings, and fuel marketing pipeline growth. -Manage Global Paid Media Channels: Oversee digital marketing team and optimized all global paid media campaigns, including Google Ads, Microsoft Ads (Bing), AdRoll, 6sense, LinkedIn Ads, Facebook Ads, X (Twitter) Ads, Reddit Ads, Quora Ads, and custom media buys. -Cross-Functional Leadership: Partnered with global campaigns, content marketing, creative, marketing operations, organic social, and analytics teams to execute high-impact digital campaigns.
Highlights and projects: -Orchestrated and launched new account-based marketing (ABM) campaigns to target top tier accounts and provide air coverage for sales. Exceeded forecast goals by 20%. -Developed the go-to digital marketing dashboard for full-funnel reporting. -Generated 55% QoQ growth in marketing pipeline – highest Q1 growth in 2 years. -Managed all global paid media advertising channels including Google Ads, Bing, AdRoll, LinkedIn, Facebook and Content Syndication. -Created and optimized all digital marketing campaigns with the goal to increase lead generation, improve lead quality and generate pipeline. -Performed in-depth analysis and insight into key metrics, provided recommendations for improving and scaling customer acquisition efforts. -Oversaw SEO marketing with agency including web content optimizations, growth search visibility, and monitored organic search performance. -Designed A/B landing page tests for conversion rate optimization.
- Strategically plan, manage and execute online media plans including: Paid Social Media, Display Ads, Retargeting, Lead Buy, Content Syndication and SEM. - Manage the trafficking of online media plans using multiple tracking systems. - Analyze online data and provide insights for optimization. - Work closely with cross functional teams to develop and implement campaigns. Highlights: - Optimized online channels to achieve lowest Cost Per Acquisition (CPA) in product group. - Implemented cross-channel marketing strategy, increased response rates by 40%
Highlights: - Conceptualized, developed and drove strategy for company's first re-engagement program for lapsed contacts that brought back 5% of inactive leads. - Revamped and optimized the Sales Cloud free trial nurture journey that resulted in 66% lift in open rates and 30% lift in response rate. - Lifecycle and Engagement marketing Speaker at Dreamforce '14 session: Drive Record Attendance to your Next Event with Email Marketing
- Managed and owned email marketing and marketing automation programs for different teams including sales cloud, platform marketing, events marketing and developers. - Provided in-depth reporting and analysis leveraging data from Salesforce.com and Eloqua. - Partnered with key stakeholders to design, test and implement nurture programs for pipeline generation. - Conducted A/B multivariable test streams to improve campaign performance including collateral, offers and creative tests. - Created specialized filters and distribution lists to target different market segments. Highlights: - Created company’s first lead nurturing program for the SMB segment which continues to drive over $2 million in pipeline. - Optimized the customer on-boarding program and saw a 20% lift in engagement.
- Lead on multiple client accounts.
- Built, tested, and deployed simple to highly complex campaigns and interactive programs for the company’s largest clients. - Analyzed key performance indicators, made and identified opportunities for optimizing results. - Developed marketing automation programs and trigger-based campaigns to increase client return on investment. - Scoped production requirements of client project requests and identified best course of action using established processes and best practices. - Implemented automated Welcome Program and life-cycle campaigns which resulted in: 4x more monthly revenue than single welcome message and a 189% lift in response rate