Kent Nicholas

Retired

Little Rock, Arkansas, United States

About

My passion is identifying and creating knowledge solutions that provide value to clients while maximizing business results. Successful track record in Telecom, Automotive, Travel and Retail industries has positioned me as the trusted analytics, consulting and strategy executive with expertise in • Multi-channel/ disparate data integration and curation • Data analysis, interpretation and presentation of the story • Solution architecture, process optimization and owning the migration of ideation to product • Sales Enablement, Account retention and growth I thrive on collaborating with others to identify new solutions; owning the responsibility to architect and deliver the final product while enabling all team members to grow during the process.

Experience

  • Retired at kent ltd
    Sep 2025 - Present · 10 mos

  • First Orion (8 yrs)
    • Business Intelligence Director
      Sep 2024 - Sep 2025 · 1 yr 1 mo

    • Director of Customer Analytics
      Nov 2021 - Sep 2024 · 2 yrs 11 mos

      • Enabled sales to grow a product from $500k annual revenue to $5MM in 18 months by building the infrastructure to provide data-driven narratives that define client ROI while working with business owners to ensure profitability of the solution • Manage Prospect and Client relationships for seamless evaluation to production of Branded Calling Solution • Provide consultation for existing clients to retain and grow relationships • Identify new value-add features and collaborate with Product and Engineering to enable new capabilities

    • Data Product Solution Architect
      Oct 2017 - Nov 2021 · 4 yrs 2 mos

      Moving our data products to the next level by optimizing current solutions with analytics and integration of new data sources.

  • Acxiom (12 yrs 8 mos)
    • Principal Solutions Architect
      Jul 2014 - Aug 2017 · 3 yrs 2 mos

      Designed and developed advanced recall capability for automotive industry. Solution consists of multiple input sources for enhanced entity resolution, and ability for effective communication to owners across multiple channels. In addition to supporting best communication strategy, the system also enables reporting from basic user queries to detail compliance analytics.

    • Sr solution architect
      Jul 2012 - Jul 2014 · 2 yrs 1 mo

      responsible for the architecture of AOS analytic products where my role was to define requirements and interface between Product, Engineering & Analytics for enablement of data onboarding (big data capability) enhancement (k's of data attributes) and ML for determination of optimized segmentation create optimized audience extension/ retention strategies for the best contact strategy curate & present findings for client sales/ retention

    • Sr manager applications and analytics
      2005 - Jul 2012 · 7 yrs 7 mos

      leading teams, building analytical data and process flows. sales growth & client retention by creating and delivering solutions

  • Director Applications at Equitec
    2002 - 2005 · 3 yrs

    Retail Analytics 2.0 - Customer, Product and Site location optimization. Purchased by Acxiom

  • online/offline data analytics international at Excite@Home
    2000 - 2002 · 2 yrs

    online/ offline data integration, large data-mart deployment, international ops