San Francisco, California, United States
Marketing leader with +25 years experience across several marketing disciplines in both start ups and enterprise organizations. I enjoy being at the intersection of marketing, sales, product and operations as it plays to the things I love - driving business transformation, generating growth at scale and nurturing the best in people. Core skills below - Demand Generation - 7 years of modern marketing experience. I have led the creation of complete revenue funnel strategies (both classic lead waterfall and ABM) for Dynamic Signal, Lithium Tech, Revinate and Twitter through GTM strategy, organizational alignment and martech investment. Product Marketing management - +6 years direct experience. I was a key GPMM lead growing the Adobe Acrobat PDF from $250M business to $800M. I know how to identify audience segments, build business cases, value propositions, messaging and GTM. Integrated Campaign Planning : +4 years experience leading global campaign marketing for Adobe, Dynamic Signal and Lithium. I understand the value of telling a great story, customer lifecycle marketing and the impact to pipeline, revenue, renewal and CSAT. Field/Partner Marketing - +7 years experience in field and partner ecosystem marketing. I know how to collaborate and build trust with sales and ecosystem partners to create, execute and report on programs that drive pipeline and achieve revenue targets.
Misingi is a solo consultancy practice focused on helping companies build a foundation for growth through application of first principles thinking in product marketing, modern demand generation, campaign activation and sales collaboration. GTM is one connected motion, and this requires teams working together across all functions in order to drive profitable, efficient growth.
Voluntary resignation to focus on health, wellness, family affairs, personal and professional goals development.