Columbus, Ohio Metropolitan Area
Sales and business development professional with expertise in CRM optimization, workflow automation, and revenue growth strategies. Whether connecting with prospects, building relationships, or implementing systems that save businesses time and drive results, I bring a strategic and results-focused approach to everything I do.
Leading go-to-market strategy, campaign methodology, and technology innovation for a 70+ client B2B agency. Responsibilities include driving new business pipeline, overseeing delivery quality across GTM engineers, evaluating and implementing new technologies, and scaling internal SaaS products. Managing a portfolio of strategic accounts while building the systems and playbooks that power agency-wide growth.
Helping B2B companies build predictable revenue engines through integrated outbound and inbound strategies.
-Implemented comprehensive HubSpot CRM system, developing advanced automations that increased form submission to closed deal conversion rate by 33% -Executed data-driven cold email outreach strategy leveraging Clay.com, Apollo.io, and Trigify, elevating campaign conversion rates from 2% to 8% within 3 months -Consistently engaged 75-100 high-quality prospects weekly, utilizing personalized targeting techniques to maximize sales potential -Created custom dashboards integrating website, social media, and CRM data to track critical performance metrics and inform strategic decision-making -Managed entire sales pipeline from lead generation to deal closure, ensuring consistent revenue growth and client satisfaction -Conducted continuous A/B testing on sales pitches and outreach strategies to optimize conversion rates, and refine communication approaches
-Managed inventory control of product, cash control and store opening and closing procedures. -Managed store employees successfully in fast-paced environment through proactive communication and positive feedback. -Ran social media marketing to effectively bring in more traffic, by creating promotional ads,product content, on platforms such as Instagram, Tiktok, and Facebook -Hired and trained, incoming new staff up to corporate standards. -Analyzed trends to developed innovative concepts for incoming product through online research, magazines, competitive shopping and runway styles. Merchandised store inventory, throughout different seasons, to maximize the selling of particular product during certain seasons
-Managed a team of 22 members, to help organize and execute several marketing campaigns. From graphic designing to social media content, and campaign timeline -Boosted brand awareness by establishing a strong web and social media presence. Optimized social media channels and web pages to improve SEO and usability. Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines. -Leveraged tracking data to segment target audiences, trigger campaigns and personalize content. -Created marketing pitch decks to present to local investors, and B2B customers