Atlanta, Georgia, United States
Plant-powered, science-backed skincare for acne, dark spots, hyperpigmentation & sensitive skin. I’m Kenneth McLaurin, Founder of Evolution Skincare - a unisex, plant-powered brand rooted in inclusive, high-performance care designed for acne, dark spots, hyperpigmentation, and sensitive skin. 🛤 My Personal Skincare Journey Growing up, I struggled with sensitive, acne-prone skin and hyperpigmentation. Finding products that truly worked felt nearly impossible, especially as a deeply melanated man navigating an industry that often overlooked skin like mine. That experience sparked a commitment to create skincare that works with the skin, not against it. We provide formulations that prioritize barrier health, calm inflammation, and deliver visible results without irritation. 🔬Where Science Meets Nature With a background in journalism, communications, and public health, my work has spanned dermatology, skin cancer prevention, and disease prevention initiatives. This foundation informs my approach to skincare: evidence-based, intentional, and grounded in equity. At Evolution Skincare, we combine proven actives such as vitamin C, niacinamide, and hyaluronic acid with thoughtfully selected botanicals like sea moss, licorice root, and shea butter to support hydration, tone correction, and barrier repair. 🚀Building Brands & Driving Execution Alongside founding Evolution Skincare, I bring extensive experience in communications, brand strategy, and project execution - translating complex ideas into clear messaging, managing cross-functional initiatives, and delivering polished, high-visibility work in fast-paced environments. 🤝 Let’s Connect Whether you’re a recruiter, collaborator, or strategic partner, I’m always open to meaningful conversations around brand building, communications, and inclusive innovation. 📩 Let’s connect.
-Launched a premium, unisex skincare brand targeting blemishes, dark spots, and redness--driving positive customer outcomes in hyperpigmentation, hydration, and skin barrier health. -Developed and introduced flagship products--Gentle Renewal Cleanser, Multi-Correction Brightening Serum, Gold Luxe Repair Cream--using clinically backed actives and botanical innovation. -Managed end-to-end brand operations including strategy, product launches, vendor coordination, and event execution to sustain momentum and grow visibility. -Initiated and lead inclusive clinical trials to validate product efficacy across diverse skin tones and types. -Built strategic relationships with skincare professionals, med spas, and industry stakeholders to lay the groundwork for future collaborations and market expansion.
-Led cross-divisional communication initiatives, translating complex scientific data into plain-language materials for national public health programs and leadership audiences. -Managed project workflows, timelines, and deliverables across Office on Smoking and Health, Human Resources, and Cancer Prevention & Control divisions. -Developed and executed targeted campaigns, multimedia presentations, and educational content to increase awareness of wellness, cancer prevention, and health equity programs. -Coordinated internal and external stakeholder engagement, including grantees, policy teams, and leadership, ensuring alignment on messaging and program objectives. - Oversaw planning and execution of wellness and outreach events while streamlining content creation and distribution, improving accessibility, engagement, and measurable outcomes for national programs.